How to Build a Community on Your Website

  • TREK Jan 2017

Alright, this will be a tough topic, especially if your site is a business website. However, it does not mean that it is impossible. Although, my first advice is to focus on building your ‘community’ on your social media accounts, particularly Facebook.


Nonetheless, having a community is one of the best ways for you to improve your web presence. Instead of hoping for random visitors or searchers seeing your site, it will be best if you have a consistent audience that will periodically and consistently check your website. Aside from that, they are a great source of free content, which is purely organic.


Anyway, here are the things you can do to build your community.


Prioritize Content

You do not need to establish a forum or any community related platform in your website. At first, the key method to gain a following on your website is to provide the best and interesting content — whether it is in form of video, audio, or text.


Generate content that will appeal to people or your target audience. Make them feel compelled to leave a comment after they check your post. Also, make sure that your comment snippets/areas are easy to use. It might be best to use a familiar platform or plugin, too, like Disqus.



You do not need to post twice or once a day. However, you must make sure to follow a schedule. For example, once a week, every Monday, you will post something. Create a pattern and be sure that your audience knows.


Aside from consistently posting, you must also consistently deliver the same quality of content. Pessimistically speaking, you do not need to create better content than your previous ones. However, you must make sure that you set a bar for quality. Strive for greatness, but do not drain yourself in the process.



Most people leave comments or provide content and expect that whatever they post will be noticed or acknowledged. Engaging your audience makes them feel ‘at home.’ Replying to them encourages them to comeback. If they started a conversation, make sure to reply fast and be pleasant.


And of course, during the process, you will generic organic content yourself. However, make sure that every reply you create counts. Do not just post, “Thanks”, “Okay”, or “You’re welcome.”



At the latter stages of your building a community, be sure to promote yourself, your business, or website. However, be sure to gauge how much loyalty your followers or small community have towards you. You must make sure that once you promote, your followers will be comfortable at hearing or seeing you talk about you.


Also, once you already got their hearts (kinda objective, I know), you can ask them to promote you. This can be tricky, and might backfire. If you think that the outcome will be negative if you do this, then do not do it. But if you pull it off, be thankful.




Your Online Marketing Checklist for 2017

  • TREK December 2016

With 2017 right in front of our doorsteps, new site patterns, new web-based social networking redesigns, and new internet advertising agendas! What is more, there is no preferable time, other than now of course, to know the new trends will be and the steps you need to make in order to accomplish your marketing and business goals. +Read More

Tips about Lowering E-mail Bounces

  • TREK Nov

Reducing and managing the number of electronic mail bounces has never been so vital for an email marketer and a business owner. Frequent managing of e-mail bounces reduces the email wastage and boosts the conversions and transactions.
+Read More

Why You Should Begin Utilizing Facebook Marketing and Advertisements


The web is the hottest place at present to earn cash and advertise your products and services. If you are planning to begin an internet business or advertise, then you definitely need to know that, even if the web will probably generate lots of cash or leads for you, it does not imply that it is possible for you to achieve success overnight.

In addition, if you wish to succeed with your company, you have to market it on the internet. You need to remember that you probably have a new web site that nobody knows. If someone is aware of it existence, and she or he might not care.
+Read More

How to Increase User Engagement in Facebook

  • trek sept

It seems that most Facebook pages are suffering from the same dilemma. A drop of engagement. We cannot help it. Facebook is continually changing how it present posts from pages on users’ timelines.


You cannot do with the regular text status updates, or just tagging people on your posts. You need to become creative. And follow these tips that work with today’s social media giant’s setup.
+Read More

Focusing on Local Websites for Local Business


In SEO, lots of experts have preached that the best and easiest way to rank well in search engine results pages is to get your website linked on a high ranked website. However, is it truly the only best way? And at this point in time, will it really work out for you?


Fortunately, there is a better method. What is it? Creating links with other local websites. How will that be effective? Well, unlike before, search engine algorithm does not put weight on location and region.
+Read More

10x Content: What It Is and Do You Need It?

  • A photo by Dustin Lee.

10x content is now a popular term used by Internet marketers everywhere. Randy Fishkin, a respectable and reputable guru in SEO (Search Engine Optimization) and online marketing in general, notably used it. It basically refers to content that is ten times better than the usual stuff you see on the web.


At this point, you must already know that content is king. Whatever online marketing platform you go or use, content is the primary driver. After all, content, or information to be precise, fuels the Internet. Do note that when we say content, we do not just mean text. Content also includes videos, images, and even audio.
+Read More

Basic SEO Checklist

  • Basic SEO Check List

Search engine optimization, or more popularly known as SEO, is a set of techniques that allows your website to become more easily found on the web using search engines. Yes, it can be complicated. However, it does not need to be that way.

In case you are unfamiliar with SEO but you want to experience its full benefits, you can just perform the basic techniques. And we assure you, those things will quickly make a difference. For your benefit, here is a checklist of those easy and basic SEO techniques.
+Read More

How to Communicate Properly with Your Web Designer or Developer

  • Photo by: Anna Lopez

You already know what you want to present in your website. You might already have a website design in mind. However, the sad thing is that you might not know how to build or create a site in the first place — or how to even apply the design and post the content that you want.
+Read More

How to Make Your Low Budget Advertising Work

  • Budget Advertising

The primary reason that most small businesses fail to get what they want from their advertising efforts is small budget. However, this can be easily circumvented. One way is to foster creativity. The second way is to get a good advertising and marketing company, which is us. Nice insert for an advert there, yah?


Nevertheless, unlike before, little budget has become less of a hindrance in marketing, especially if you are a small business owner and is aiming for a local target audience.


Thanks to the advancement in telecommunication technology, you can even kick off a nice advert without spending any penny. No, no. That is just an exaggeration. But with little resources, you can still achieve your goal.


Unfortunately, creativity is not something you can just have out of the blue. Getting a decent marketing company, like us, can be out of your options, too. And extra advertising money is still something you cannot afford to have at the moment. All you have is some extra time and eagerness to do everything yourself to get your business more known.


So, what do you need to do?


First is to reduce the amount of common and critical mistakes in your advertising efforts. What are they? Here they are:


Bigger/More Is Better Does Not Always Work

Forget about that mindset. You will only discourage yourself. Do note that bigger is better for those who can afford it. It is like trying to win a lottery by getting more tickets.


For example, running a big ad on a website for biking equipment just because it is cheap and you can do it big, but you are in the ForEx business will simply not work. Despite being cheap, it is a waste of money. Put your ads where it will be noticed even if it as small and you can afford to post a few.


Trying to Get Impossible Leads

If a group or set of people do not respond to your ads, even if you think it is the best ad you made, let go. Even if you believe that they are your target audience, just give up on them.


As one of the famous marketers on the web said, do not advertise on those who are uninterested or do not want to listen. Doing so will only waste your time and energy. If your target audience does not listen to you, there are two reasons. Your ad sucks or you got the wrong audience. If you believe that you got the ad right, then try another set of people.


Advertising Using Mediocre and Cliché Lines

Sure, you cannot squeeze your brain out for some witty and creative one liner ads. However, it does not give you the license to use cliché and mediocre copies. For example, writing something like this: “Our product/service is the best!” will simply not work.


That kind of lines is easily ignored. It does not catch attention and does not say anything about you, your product, and your service. But it does incite suspicion that you are just a spammer and hints those people who will see it that you do not have just enough budget for advertising, which may make them generate an idea that your company is not big or successful enough for you to even hire a marketer for you.


Those are just a few of the problems and mistakes that you are making. Correct them, and surely, your advertising efforts will immediately improve. Even if you do not have enough moolah to support your marketing efforts, you can still prevail and become successful. And in case that you want more guidance, you can just contact us. We appreciate a nice chat with striving people a lot.


For information about any of our services – or to schedule a no-obligation call or meeting to discuss your needs – please fill out the form below. We’ll reply to your request as quickly as possible.



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Vaughan ON L6A 0J8

Canada: 905-652-7805
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Toll FREE: 1-800-220-8750

FAX: 905-652-7807


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