How Effective Is Twitter Promote Mode?

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The official name for Twitter’s automated ads program is Twitter Promote Mode. Here’s how it works: For a flat monthly fee of $99, Twitter will automatically promote your tweets according to your preferred targeting (interests or locations). This program is great for people who want to promote their brand or products on Twitter and want to save time and hassle from running Twitter ads manually.

According to Twitter, “accounts with up to 2,000 followers will see the most value”,and Twitter is working on higher price plans for accounts with larger following.

Here are more details on how the Twitter Promote Mode works, according to Twitter:
1. All you have to do is tweet as per usual.

2. Each day, Twitter will select up to your first 10 tweets that meet its quality requirement and promote them to your selected audience.

3. Retweets, Quote Tweets, or replies will not be promoted.

4. The ad creation is automated. You don’t have to create the ads yourself but you don’t get to choose the tweets to promote, too.

5. You can still run Twitter ad campaigns alongside your Promote Mode subscription.

6. On average, accounts will reach 30,000 additional people and gain 30 followers each month. (But performance may vary.)

Simplicity is the greatest benefit of Promote Mode. Traditionally, brands have promoted their individual tweets by selecting a specific audience through complex location, user behavior and demographic targeting, then paying for each unique campaign. Promote Mode simplifies this process by automating the promotion of your tweets and allowing a straightforward, flat fee. It’s a great way to save the time and hassle of manually boosting your tweets. But how effective is it? The audience boost Twitter gives each tweet is generally dependent on that tweet’s initial organic reach and engagement. In other words, if you’ve posted a good tweet that people are engaging with, it has a greater chance of being shown to more users. Overall, these are exciting results, especially for the $99 price tag. Plus, Twitter Promote Mode saved us roughly 10 hours of time running individual Twitter Ads campaigns.

Promote Mode is mobile-first. It can be accessed on the mobile Twitter app by sliding open the menu drawer and tapping the “Promote Mode” icon. From there, you’ll see a dashboard with the metrics you care about the most: how many additional people your Tweets reached, how many followers you’ve gained, and how many people have visited your profile that month. Performance will vary based on factors including account type, your targeting selection, and the type and frequency of your Tweets. Small businesses and individuals using Promote Mode can expect to gain followers and reach a broader audience each month, as long as they are actively Tweeting. The most successful people will keep Promote Mode toggled on while they focus on creating their best Tweets. But if they need to take a break, they can toggle Promote Mode off and pause all promotions. This doesn’t pause their subscription or billing.

How well businesses perform using Promote Mode will be influenced on various factors, such as their target market selection and the frequency and content of their tweets

Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018?

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There are these people on Facebook who have always gotten several dozen or even several hundred likes within 30 minutes of posting. But some people does not. And yes, it has been hurtful in a way for them. Seeing their posts lingering on their timeline with just a handful of likes was painful, at least for some. It made them feel unworthy, as if no one liked them. It created a feeling that no one cared about what they had to say, or even about them in general. Even worse, it made them believe that they think the things they’ve shared are just dumb. they literally felt like a no one. Do you know what that felt like? Surely some of you do. And that’s okay. Why?

1. We are our own critics. Why is it this way? Why do you feel so bad about yourself and doubt your worth when you don’t get a certain number of likes? Unfortunately, the answer is this: You determine your self-worth, the way you feel and perceive yourself, based upon on how worthy others find you. The more likes you get, the better you feel about yourself. It is as simple as that. If and when you don’t get many (or God forbid, any) likes, it devastates you. you are embarrassed. you tell yourself, “Damn, I shouldn’t have posted this one.” you regret sharing what you did, even though you shared it because you liked it, but no one else did, apparently.

2. As much as you hate to admit it, you have always cared about what other people think of you. you crave approval and you are highly motivated by rewards. At you very core, you are a people pleaser. you truly enjoy making people happy and you want people to like you. For many of the people this sounds like normal behavior. Most of the people care about how they are perceived. But what if this isn’t the best way to go about your life? What if people’s reliance on external sources of approval and happiness is interfering with our innate desires? Perhaps the secret to true happiness lies in your ability to stop worrying about what other people think and start living by your own rules instead.

3. In order to develop your own internal compass you needed to get in touch with what you truly wanted out of life. you need to be confident in your decisions and act according to your own beliefs without being clouded by the expectations of those around you. This all sounds great in theory, but how do you actually go about this? The solution is to change your source of motivation. Psychological research differentiates between intrinsic motivation and extrinsic motivation. Intrinsic motivation is closely aligned with your identity. When acting under intrinsic motivation, you are motivated to do something because you find it satisfying, not because you find the perceived results satisfying. Extrinsic motivation on the other hand, is more reactionary. When you are extrinsically motivated, you do things based on situations and other people. In these cases, you feel pressured to act according social norms instead of aligning with your true interests. The people pleasers of the world fall into the latter category.

More than that, learn how to fall in love with yourself, so you can stop being concerned with how many likes we get.

Here’s How You Can Actually Make Money With YouTube

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Given that YouTube, as everyone know it, has been around since roughly 2005, the unfortunate answer to the question right now is simply that you don’t. Actually, even in the beginning, it wasn’t easy to make money on YouTube because the ad revenue sharing program was by application only. There weren’t any specifically disclosed metrics behind it. It had to do with a subscriber count and a total number of views over a period of time (like the current partnership program as of the time of this writing) but pegging exact numbers was ultimately behind-the-scenes and not at all the full picture by which your channel’s content was judged.

The entertainment industry as a whole is often referred to as having Byzantine (Byzantian?) Economics, which is a way of saying even if there is a method to it, it’s so complex in its structure and unpredictable in its paradigm shifts that you could (paradoxically) improve your odds by going for pure chance. To put it another way, there are statisticians who will tell you you’re better off drawing numbers out of a bag to come up with a potentially winning lottery ticket than to try and come up with random numbers out of your own mind. Here are ways to create money with youtube:

1. Use YouTube to get traffic to your website and blog.

If you’ve got a website or blog which brings in income, you need traffic. Many websites were hard-hit by Google’s Panda, Penguin and Hummingbird updates. If this happened to you, you’re hurting. You can use YouTube to not only regain traffic, but also increase it. Get started with the Creator Playbook. Once you’re set up, consider repurposing some older content into videos, as well as creating new videos. Make sure that you link to your own website in the first line of your video descriptions, so you can funnel your YouTube traffic to where you want it to go.

2. You’ll need to post 2–3 times per week.

You know the term ‘fake it till you make it’? Well, if you want to be a full-time YouTuber, you have to start acting like one. That means you need to post regularly , very, very regularly. Think about it, you don’t only go to work once a month and tell your boss ‘sorry, I was busy, but I am back now!’. Instead, you go to work every day, no excuses. You need to do the same on YouTube. You’ll need to post all the time to build your audience and ensure you have a steady stream of views.

3. Become a YouTube Partner and Make Money From Ads.

The first revenue stream you’ll likely explore is ads. You’ll need to set yourself up as a YouTube Partner, which is easily done in the Creator Studio section of your YouTube account by going to the Channel menu to verify your account and enable Monetization. After you become a Partner, you’ll need to have an AdSense account to opt into Google’s advertising network to actually get paid and see ad revenue reports.

Can you make real money with YouTube? Absolutely. Are you going to generate a massive income by relying on impression-based ad revenue? Probably not. Instead, you need to identify ways in which you can leverage YouTube’s network to accomplish revenue streams.

10 Laws of Social Media Marketing

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Content and social media marketing is undoubtedly a remarkable idea for reaching maximum audiences and creating customer foundation. Yet creating social media content without having basic knowledge is somehow challenging as well as risky. Getting to know the base is important for establishing a sound structure. These laws are going to serve from enhancing the quality till increasing the quantity of your entries. This will not only serve brand and customers but also cater your ground needs.

1. Focus on Value.

There is a common misconception that businesses should only promote their products and services on social media. The problem with employing this promotional strategy is that eventually people will stop listening. Social media is all about the conversations, and to be successful, you must add value to them. Focus on creating amazing content that will connect and resonate with your target audience.

2. The Law of Relationships.

The most basic element of social media should be obvious from its name. What’s the atom, the most essential thing of which social media is made? Social relationships. In any decision you make, your first consideration should be: How will this affect my relationships? Will it strengthen the ones I already have? Build more of them? All the other laws of social media marketing are related to this first law.

3. The Law of Listening.

It’s a common misconception that social media marketing needs to be all talk to be effective – that you need to post more, be present in all social channels,and make “noise”. The truth is, successful social media marketing requires you to listen more and talk less.

4. The Law of Quality.

Take the time to build quality relationships with your followers. Ten thousand, or even fewer, followers who are truly interested in your brand and your message are more important that 100,000 followers who connect on a whim but who have little-to-no interest or commitment to your company. Build a solid core of devoted followers, and give them what they need to grow their numbers organically.

5. The law of sitting with patience.

Marketing is not a nightly miracle to boost you in no time. You need to be patient and tolerant. Social media and content marketing demand time in creating worth don’t lose your patience in a week or so. Remember in this competitive world, time investment is imminent.

6. Be patient.

Social media success will not happen overnight. To achieve real results, it will require dedication, consistency and patience.

7. The Law of Compounding.

You know that investing money over time leads to compound interest. You can make interest on the money you made as interest. Because social media marketing can increase its reach through social sharing, a similar phenomenon exists. Think of it as social compounding. You make good content and share it with your network. Then someone shares it with theirs, and then it turn it gets shared again because of that sharing. When it works, it really, really works.

8. The Law of Accessibility.

Social media’s greatest advantage is its interactivity. Don’t be a one-way street, just publishing content to your audience. Be available to them, respond to them, and interact with them.

9. The Law of Influencers.

The growth of social media has led to the rise of a new class of brand ambassador, the social media influencer. Influencers generally have large, dedicated groups of followers who serve as a ready-made audience for the product or service the influencer has decided to support. Take the time to discover the largest influencers in your business sector, and work to build a relationship with those influencers.

10. The law of acknowledging everyone.

Social media demands you to build strong relationships. Make sure when someone reaches you out personally you must acknowledge them. Consider that the most important one because they have reached out for you personally. Give this personalize contact, a valued regard.

Keep these laws in mind and never forget what social media’s purpose is all about: connecting people and building social relationships.

The Importance of a Personal Connection: Interactive Social Media

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Since the dawn of social media, brands have been trying to engage and interact with their prospects, leads, and customers in a way that is more human. One way that companies and brands can achieve that type of relationship is through social media. Companies don’t want to be seen as power hungry. Instead, companies want to engage and interact by educating and personalizing their consumers’ online experience. Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods, but you can’t do this by simply creating a page and mindlessly posting updates.You need to have a two-way conversation with your audience on social media. You need to engage them not just as your buyers, but as people and really help them achieve their goals whether it be answering a question or finding a business partner.

As the popularity of connecting with other people on digital platforms continues to grow, social media becomes an increasingly important marketing resource. However, unlike other advertising tactics, social media requires the establishment of a personal connection in order to be most effective. So how does one make that personal connection? Read on.

1. Provide value. Many companies look at social media as simply another avenue of promotion. While it is possible to discriminate new information on social media platforms, consumers recognize ads and many find it invasive to receive propaganda from accounts they are following. What they respond well to are those things that provide a sense of value that don’t feel like a marketing ploy.

2. Technology has opened up new economic avenues all over the globe. When choosing a product or partner, businesses and consumers can select from a worldwide array of organizations. Being selected in this competitive market requires more than just presenting a valuable product or service. As Mark Bonchek and Cara France explain in this Harvard Business Review article, to remain competitive, businesses must create a mutually beneficial relationship between their organization and its customers. An important part of developing any relationship is creating trust between both parties. In her article, The Science of When You Need In-Person Communication, Laura Vanderkam shares that personal interaction is one of the best ways to build trust between individuals and enthusiasm for shared projects. The ability to shake hands, see verbal expressions, and detect other non-verbal cues all help to foster a stronger, more trusting relationship.

3. Helps you connect on a human level. Unlike a one-way conversation where a company typically dominates the narrative and doesn’t really acknowledge or interact with visitors/followers , a two-way conversation directly connects brands and consumers. A two-conversation is a dialogue, where brands speak and listen to their audience, responding directly to their wants and needs.

A business presence on any social media platform should not rely solely on distributing information. It is increasingly important for companies to actively engage with their audience and encourage authentic interaction with users in order to develop and increase brand loyalty. The number of available social media outlets can make it difficult to know where to start. The key is to choose the medium that feels like the most natural fit for the brand.

6 Beginner Tips to Help Improve Your Online Visibility

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A small business owner’s work is never done, is it? That goes triple for your online marketing. Since the interwebs is always growing and changing, your online marketing should too. Every business today, even for those who don’t conduct business online, needs to have strong online visibility. Having this increases accessibility to your business and supports brand awareness, audience building, and additional marketing efforts.

Online visibility can be defined as the positioning or ranking of your website in organic search results. Or, in other words, how easy it is for consumers to find your business and your products or services online. Without strong online visibility, your business could be losing out on a ton of potential revenue. The following are 6 ways your business can improve online reach and visibility:

1. Collecting leads.

Before starting building things on the web or your website start collecting leads. This will make your visibility unique. You can do this by Aweber. This is a tool which builds your email list. You can manage your e-marketing by yourself without any charges or payments charges. You have a variety of options there with attractive templates and HTML widgets.

2. Claim your Google My Business.

If you have a physical business location, first you need to claim your Google My Business listing. This will make it easier for customers in the area to find you when they search. For instance, if a customer searches for “Italian restaurants near me,” on Google, the search engine will provide Google My Business listings for local Italian restaurants. By claiming your business listing and making sure your contact and location information are correct, you are making it easier for customers to find you on search engines.

3. Blog.

Your blog is the most essential marketing tool for a small business and the hub of your inbound marketing strategy. Your blog is where you can showcase your expertise and provide value to your target audience. The more content you provide that helps your target audience, the more visible your web presence will become. Did you know that every blog post is a unique web page? With every new page added to your website (your blog is part of your website right?), you increase your digital footprint and have one more opportunity to rank for a particular keyword phrase. Ideally you should strive to blog as often as you can, but even one blog post a month will increase online visibility and advance your website in the search engine results.

4. Tune-up your website copy.

You have just a few seconds to capture the attention of visitors to your website. They will quickly scan the page, and if they can’t locate what they are looking for, they move on just as quickly as they arrived. Due to the short attention span of most online users, every word on your website matters. To make it easy for visitors, incorporate attention-grabbing headings and break up text with bulleted lists. The copy on your pages should appeal to the wants and needs of your target audience, while making it easy for them to find answers they need.

5. Make it hot.

Do your research, and find out which keywords for your market are “hot” and frequently used on search engines. Websites like allow you to see the amount of times a keyword has been searched in the last 24 hours. Once you’ve figured out what those “hot” keywords are, incorporate them into your posts.

6. Visual storytelling on slideshare.

Brand yourself by creating a visually-appealing story on SlideShare. Serve up eye-catching imagery, creative copy and an intriguing presentation to captivate your audience.  Doing things and telling people about you inspires visitors to know, like and trust your personal brand. Tell stories that only you can tell. Brand advocates come to bat for the person who shares their authentic story through creative channels, such as SlideShare. Stories will always be popular if the story teller entertains, educates and inspires. Above all, SlideShare is a great medium for all the introverts out there or immigrants, whose first language is not English. Play with images and words, experiment, have fun. No excuses. On a side note, if you are struggling to get the confidence in public speaking or you are terrified speaking in front of a camera or a large audience, read this on Medium.

Small businesses often fall into the trap of updating social media pages sporadically. Try to make consistent social media engagement a priority, whether you interact online weekly or twice a month. Social search is gaining traction, and these social media engagements could really boost your visibility in 2018.

Why Social Media Marketing Is Important For Any Business

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If you agree that the world is more connected than it was a few decades ago. Then bet you would win tons of money with your million dollar answer, the world is virtually connected on social networks. Strangely, though, the discovery has been gathering dust for a few years now; that businesses almost forgot the relevance of inhabiting social media sites. The discussion still rages on, however, on the significance of social media sites. Plainly, some entrepreneurs have been fortunate enough with social media while others can’t seem to get it right. Of course, you and I know that mounting a social media onslaught is not rocket science. But how comes the statistics don’t favor the larger population?  Let’s explore the top reasons why is social media important for business.

1. Affordable way to market your business.

When it comes to monetary investment for a business, social media is the most affordable way to generate quick revenue. They will give you a highly economical way to reach out the target consumers and increase brand awareness. So, any business tying its belts for marketing, social media is an affordable yet powerful option to thrive on. With a little budget, you cannot only build brand recognition but can enjoy the lucrative benefits in terms of: increased traffic, leads and ROI.

2. Allows you to go where the people are.

The three top social networks, Facebook, Youtube and Instagram, have over 3 billion monthly active users combined. That’s almost half of the entire earth’s population! Of course, your audience isn’t that large. But chances are that most of your audience is active on one or more of the major social networks. What’s the best way to get your business on people’s radars? Go where the people are and develop a presence and that place is social media!

3. Social media marketing helps to validate your brand.

A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.

4. Increased Brand Recognition.

Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

5. Creating a loyal following.

Social media isn’t yet viewed as a marketing tool to most people. Your audience is more likely to be receptive to hearing about your business because they don’t view your post as an ad. People like being able to connect with others and by showing off your personality, you are putting a face to your brand.

Simply put, social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, now is the time to start.

The Ultimate Guide To Digital Marketing Tools That Won’t Cost A Cent

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Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem. But what about those businesses that can’t afford to hire a marketing consultant? Don’t they deserve to find ways to reach new customers? You don’t need a consultant to do your marketing for you, if you’ve got time to invest and the inclination to learn. Here are the ways to take your marketing campaign into your own hands.

1. Your website should be the primary target new or existing customers, but you can also measure total visits to any location relevant to your campaigns, such as landing pages or social channels. Measuring your total number of visits will give you a “big picture” idea of how well your campaign is driving traffic.

2. Build your buyer personas.

For any marketing strategy, offline or online, you need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them. Buyer personas represent your ideal customers and can be created by researching, surveying, and interviewing your business’s target audience. It’s important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take the wrong direction. To get a rounded picture of your persona, your research pool should include a mixture of customers, prospects, and people outside your contacts database who align with your target audience. But what kind of information should you gather for your own buyer personas to inform your digital marketing strategy? That depends on your businesses, and is likely to vary depending on whether your product is high cost or low cost.

3. Get involved in social media.

Social media isn’t a mystic language; it’s just networking. If you’ve ever attended a networking event, you can handle social media. Don’t let jargon like “retweets” and “likes” scare you off. Treat others the way you want to be treated. Ask questions. Engage. Don’t push your sales agenda. Secret Tip: Use a social media dashboard like HootSuite or SproutSocial to schedule updates to all your social platforms. You’ll save a ton of time and make it look like you’re constantly on Twitter, Facebook, LinkedIn, etc.

4. Whether it’s email subscribers, eBook downloads, or a pure lead generation conversion, every campaign has a goal.

Once we understand how many people have visited our page in question we need to determine what percentage of them actually did what we wanted them to do in the first place. If your goal is a white paper download, and you had 1,000 visitors to the page,  and 100 of those did what you wanted them to (download a eBook, fill out a form, etc) then your conversion rate for that goal would be 10%.

Your strategy document will be very individual to your business, which is why it’s almost impossible for us to create a one-size-fits-all digital marketing strategy template. Remember, the purpose of your strategy document is to map out the actions you’re going to take to achieve your goal over a period of time, as long as it communicates that, then you’ve nailed the basics of creating a digital strategy.

How to Create Great Content That Drives Traffic

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Lack of website traffic is one of the most common challenges from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. Here are some attempts to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.

1. Infographics.

An infographic is the presentation of information or data in a visual way. Its name sums it up, info + graphic. Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format. One study found that infographics were liked and shared on social media up to three times more often than other content. The viral potential is there.

2. Consistent blogging.

Regularly writing genuinely helpful, value-packed original blog posts on your business blog is the foundation of any content marketing strategy. Blogging increases website traffic in a number of ways. First, it establishes you as a thought leader. Your customers, leads, and target audience learn to trust you and expect the best from you. On top of that, original and useful blog posts are more likely to be shared socially and they encourage repeat visits, so you get more traffic and start putting prospects through your sales funnel.

3. Mark important industry events.

The easiest way to come up with timely, relevant content is by looking at the world around you. For me, one of the most important events in the startup calendar is the TechCrunch conference. So, here’s a timely piece of content about it. You can do the same in any industry. Let’s say you run a sports company. You know that Olympics is coming up in August, which gives you tons of topics to write about. Mark that date in your calendar, as well as any other major events along the way. Set yourself a reminder a week before each event, and create a piece of content about it. That means you will always have some relevant and newsworthy content ready for the big event. Simple. Easy. This should instantly start filling up your content calendar

4. Focus on long tail keywords.

The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic.

5. Memes.

You’ve seen memes. They’re easy to make. They’re viral. They’re hilarious. That’s one of the great benefits of memes, their humor. People love something that they can laugh at, share, and get a kick out of.

A content strategy is still the best (and cheapest) way to drive traffic to your website. But, it isn’t easy. Traffic acquisition takes time, patience, and a schedule. It’s the key to long-term, valuable traffic.

12 Tips for Running a Fantastic Social Media Contest

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Social media is a key method for encouraging brand engagement, and in an increasingly dense online world, innovative and inventive means are required to generate that engagement. So whether you’re looking to increase brand awareness, build a customer database, or collect rich content, social media contests can be an effective way of achieving your marketing objectives. Here are 12 tips on running a successful social media contest:

1. Appeal to prospective customers, not just entrants.

The first step in creating a profitable social media contest campaign is designing one that’s attractive to your target market. Add labels to your contest copy to address your target audience. Tie your promotion to an event relevant to your target market. Choose prizes of value to your target market.

2. Start with the end in mind.

Before jumping into a social media contest, there are several important questions to ask: What are your marketing objectives? What is your budget? Where are you on the consumer engagement pyramid?

3. Review the terms of service.

Periodically the rules and regulations about contests and other promotions changes. Be sure to check the guidelines page before you launch your contest.

4. Define your goals. What do you want to gain from this contest?

It’s easy to determine what other people will want to win, but the real point of holding a contest is to gain something. Do you want more followers? To grow your email list? To gain more analytics resources to pitch to companies you want to partner with? Pick one or two goals and then build the design of the contest around achieving them. If you fail to do this, it’ll be impossible to determine the true value for your brand of holding a contest, which will reduce the potential benefit in the long run.

5. Considerations for hosting a contest.

When a company wants to host a successful contest, there are several things to consider. Almost all modern businesses can benefit from a well-designed contest, so we encourage everyone to take advantage of this free marketing move with proper preparation and strategy.

6. Set a clear goal for the contest.

Companies don’t run giveaways for no reason. There has to be a return on the investment (product or service being given away) for it to make business sense. The first step to hosting a successful contest is to identify the end goal and what the best avenue is for accomplishing that. The goal for many businesses is new followers, more email subscribers, or increased activity on social media sites. Entrepreneurs should also target specific platforms. To get your business noticed on a platform, consider creating a contest geared to those users.

7. Complying with the rules of the platforms.

Where do you want your contest to take place? Each platform has its own set of guidelines regarding contests and promotions. Familiarize yourself with them before making any major plans. One contest isn’t worth getting banned from the network altogether.

8. Choose what type of contest you want to have.

Sweepstakes contests are the easiest to enter, with the lowest barrier of entry. Photo or video contests with fan votes get the most engagement. Caption contests or quiz contests are other options. Winners can be randomly selected, picked by you or a panel of judges you select, or voted on by other readers.

9. Understand your audience.

Your target demographic and their social media behaviour will somewhat dictate their level of activity and engagement, so be sure to understand your audience in order to get the best results.

10. Offer an incentive for social sharing.

A great way to spread the reach of your contest and increase your social media following is through incentivized sharing and liking. The process is simple: give contest entrants an increased chance of winning in return for a share of the contest, a tweet, or a like of your social media page.

11. Consumer engagement model for promotions.

As you move up the pyramid, you’ll see a decrease in the number of participants but a deeper level of engagement and richer content. It’s also important to remember that the number of entries is not a sole benchmark of your promotion’s success. If you run a promotion with public voting, you’re likely to see at least 10 times the number of voters as entrants.

12. Set a S.M.A.R.T. goal.

A S.M.A.R.T. goal is one that’s specific, measurable, attainable, relevant, and timely. Make sure you clearly define your contest’s goals before you start planning. Do you want to promote a new product? Grow your email list? Perhaps you’re looking to gather a bunch of user-generated content such as photos and videos.

Organizing a successful social media contest involves far more planning than many people realize when they initially decide to undertake such a task. In order to create an event that adds value for your existing audience, brings new people in, and increases your reputation, you’ll need to carefully consider each aspect of the process. Make it a fun, engaging, community building event, with an added bonus of possibly winning an awesome prize at the end, and everyone will walk away a winner.


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