How to Make Your Low Budget Advertising Work

  • Budget Advertising

The primary reason that most small businesses fail to get what they want from their advertising efforts is small budget. However, this can be easily circumvented. One way is to foster creativity. The second way is to get a good advertising and marketing company, which is us. Nice insert for an advert there, yah?

 

Nevertheless, unlike before, little budget has become less of a hindrance in marketing, especially if you are a small business owner and is aiming for a local target audience.

 

Thanks to the advancement in telecommunication technology, you can even kick off a nice advert without spending any penny. No, no. That is just an exaggeration. But with little resources, you can still achieve your goal.

 

Unfortunately, creativity is not something you can just have out of the blue. Getting a decent marketing company, like us, can be out of your options, too. And extra advertising money is still something you cannot afford to have at the moment. All you have is some extra time and eagerness to do everything yourself to get your business more known.

 

So, what do you need to do?

 

First is to reduce the amount of common and critical mistakes in your advertising efforts. What are they? Here they are:

 

Bigger/More Is Better Does Not Always Work

Forget about that mindset. You will only discourage yourself. Do note that bigger is better for those who can afford it. It is like trying to win a lottery by getting more tickets.

 

For example, running a big ad on a website for biking equipment just because it is cheap and you can do it big, but you are in the ForEx business will simply not work. Despite being cheap, it is a waste of money. Put your ads where it will be noticed even if it as small and you can afford to post a few.

 

Trying to Get Impossible Leads

If a group or set of people do not respond to your ads, even if you think it is the best ad you made, let go. Even if you believe that they are your target audience, just give up on them.

 

As one of the famous marketers on the web said, do not advertise on those who are uninterested or do not want to listen. Doing so will only waste your time and energy. If your target audience does not listen to you, there are two reasons. Your ad sucks or you got the wrong audience. If you believe that you got the ad right, then try another set of people.

 

Advertising Using Mediocre and Cliché Lines

Sure, you cannot squeeze your brain out for some witty and creative one liner ads. However, it does not give you the license to use cliché and mediocre copies. For example, writing something like this: “Our product/service is the best!” will simply not work.

 

That kind of lines is easily ignored. It does not catch attention and does not say anything about you, your product, and your service. But it does incite suspicion that you are just a spammer and hints those people who will see it that you do not have just enough budget for advertising, which may make them generate an idea that your company is not big or successful enough for you to even hire a marketer for you.

 

Those are just a few of the problems and mistakes that you are making. Correct them, and surely, your advertising efforts will immediately improve. Even if you do not have enough moolah to support your marketing efforts, you can still prevail and become successful. And in case that you want more guidance, you can just contact us. We appreciate a nice chat with striving people a lot.

How to Plan Smartly

  • SMART ACTION PLAN

If you have scoured the web for self-help tips or guides, you will often find that the common first step on those types of articles is planning. However, it is unfortunate that most authors assume that people can actually make plans that truly work or are even achievable in the first place. And in a business setting, you will often find yourself tasked with this job.

But are you really sure that you are creating plans that are truly effective? Are you making plans that right way? There was actually a proper way to plan?! Well, not really. But there is a more efficient method of making one. And that is planning SMARTly.

The SMART Criteria

The SMART criterion is a guide to help people create achieveable, realistic, practical, and efficient plans. It is a mnemonic that means Specific, Measurable, Attainable, Relevant, and Time-bound. Of course, there are other variations. But still… what does it exactly do?

There are five elements that you must consider when creating plans or initiating a project. And all of those five elements are given emphasis when creating SMART action plans.

For example, let’s say that you want to improve a certain aspect in your business it can be an improvement of your IT infrastructure. For you to pull that off without a hitch, you must carefully plan it. And with SMART, you will be able to create that plan fast. Let me discuss about each consideration in SMART.

Specific: Your plan must be specific. In the example, what part of the infrastructure do you want to improve? Will it be your customer database? Your human resource database? Accounting?

Measurable: Your plan must be measurable. Quantifying the elements involved in your plan can make it easy for you to create guestimates on certain aspects that your boss, employee, or client might want to know. How many entries will you improve? How many entries of the database will you import or export?

Attainable: Your plan must be attainable. Usually, it will be the last consideration. All other aspects must be answered first before you can decide if your plan is attainable. Will the database will be improved in <insert amount of time>? Can we fix the entire database?

Realistic: Your plan must be practical and realistic. You might want to improve your business’ IT infrastructure, but do you have the money to do so? Do you have the personnel that can handle and monitor it?

Time-bound: Your plan must be time-bound. There should be a deadline or time checkpoints when certain tasks must be accomplished. Can the database be fixed within a day? Two days? A week? Can the business afford to halt operations to the amount of time needed to perform the upgrades?

That is just the basics of SMART action planning. It is a big help if you truly want to create achievable, efficient, and practical plans in your business — or in other aspects of your life.

 

5 Things You Need to Do to Market Yourself and Business

  • trekFeb

In the renovation business, marketing is everything. Unlike other industries, you do not get a lot of customers in this industry. Most of the time, you can count the number of your customers every month with your fingers. To change that, you must start adding more effort in improving yourself and business’ presence. +Read More

Marketing for Contractors

  • Trekb

Do you want to get more customers for your contractor business? If your answer is yes, then it is crucial that you exert some effort in your advertisements and marketing tasks. The fact of the matter is that making sure that your leads and yearly sales are increasing, improving your gross profits, corporate image, and visibility of your work in the market will ensure that your companies will be in the business longer than your your competitors will.

+Read More

How to Get More Traffic to Your Blog

  • trrek

The best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you.
+Read More

Five Basic Soft Selling Tips You Must Need to Know when Marketing

  • Five Basic Soft Selling Tips You Must Need to Know when Marketing

Do you want to have more sales? Yes, you do. Hard selling is a good way to achieve that. However, do you want to have more customers that are loyal? If you aspire that, then you must learn how to soft sell.

+Read More

Promotional Bluetooth Speakers Perfect for Your Company

  • speaker

A great higher end technology corporate gift. Just add your company logo and marketing slogan to the gift of your choice and start growing your brand in no time!
These custom speakers can be used universally anytime, anywhere with smartphones, ipads, iphones, and tablets.
These are not promotional items that will end up in a cabinet. With stunning sound and modern designs suitable for promotional items people will use it anywhere they go.

+Read More

Intangible Benefits of Investing in Promotional USB Drives

  • USB

Promote your product or business to introduce yourselves and your services to the market so that customers can know you and use your services.

To get more benefits out of these items, content preloading is another option to promote your company details and while giving your client a promo gift.

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Umbrella Collection

  • UMBRELLA

As a business owner you want to get as much exposure as you can. A great way through is giving away promotional items and promotional gifts. Let your brand be known!

Your logo provides shelter to the never ending weather conditions. Audience will be thrilled that you’ve chosen to help them dry with these useful and handy umbrellas. People keep with them spare umbrellas at the office, car and at home and once the logo are exposed that alone speaks for itself.

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Why Invest in Tote Bags in Promoting your Brand

  • totebags

If you are not using promotional products in your advertising campaign, you are missing out the best marketing tool. Businesses have intense competition and are fighting for attention from their target audience. But the ultimate goal here is to make your clients happy. As business owners, you want to make sure that you may lure the attention of customers on your side. We can definitely help you with that by offering useful promotional items.

Tote Bags rank the most effective promotional products available. They come in different in use and can be given as incentives to employees for their hard work or rewards to loyal clients.

Promo tote bags provide larger visibility. This makes them ideal for marketing purposes as they are used for outdoor activities. Thus, increases the exposure of your brand to a larger target audience.

+Read More

ASSESS. IMPLEMENT. EXPOSE.

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9235 Jane Street, Suite#714
Vaughan ON L6A 0J8
info@trek-it.com

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Toll FREE: 1-800-220-8750

FAX: 905-652-7807

Website: www.trek-it.com

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