The primary reason that most small businesses fail to get what they want from their advertising efforts is small budget. However, this can be easily circumvented. One way is to foster creativity. The second way is to get a good advertising and marketing company, which is us. Nice insert for an advert there, yah?
Nevertheless, unlike before, little budget has become less of a hindrance in marketing, especially if you are a small business owner and is aiming for a local target audience.
Thanks to the advancement in telecommunication technology, you can even kick off a nice advert without spending any penny. No, no. That is just an exaggeration. But with little resources, you can still achieve your goal.
Unfortunately, creativity is not something you can just have out of the blue. Getting a decent marketing company, like us, can be out of your options, too. And extra advertising money is still something you cannot afford to have at the moment. All you have is some extra time and eagerness to do everything yourself to get your business more known.
So, what do you need to do?
First is to reduce the amount of common and critical mistakes in your advertising efforts. What are they? Here they are:
Bigger/More Is Better Does Not Always Work
Forget about that mindset. You will only discourage yourself. Do note that bigger is better for those who can afford it. It is like trying to win a lottery by getting more tickets.
For example, running a big ad on a website for biking equipment just because it is cheap and you can do it big, but you are in the ForEx business will simply not work. Despite being cheap, it is a waste of money. Put your ads where it will be noticed even if it as small and you can afford to post a few.
Trying to Get Impossible Leads
If a group or set of people do not respond to your ads, even if you think it is the best ad you made, let go. Even if you believe that they are your target audience, just give up on them.
As one of the famous marketers on the web said, do not advertise on those who are uninterested or do not want to listen. Doing so will only waste your time and energy. If your target audience does not listen to you, there are two reasons. Your ad sucks or you got the wrong audience. If you believe that you got the ad right, then try another set of people.
Advertising Using Mediocre and Cliché Lines
Sure, you cannot squeeze your brain out for some witty and creative one liner ads. However, it does not give you the license to use cliché and mediocre copies. For example, writing something like this: “Our product/service is the best!” will simply not work.
That kind of lines is easily ignored. It does not catch attention and does not say anything about you, your product, and your service. But it does incite suspicion that you are just a spammer and hints those people who will see it that you do not have just enough budget for advertising, which may make them generate an idea that your company is not big or successful enough for you to even hire a marketer for you.
Those are just a few of the problems and mistakes that you are making. Correct them, and surely, your advertising efforts will immediately improve. Even if you do not have enough moolah to support your marketing efforts, you can still prevail and become successful. And in case that you want more guidance, you can just contact us. We appreciate a nice chat with striving people a lot.