Facebook’s Algorithm: 3 Must-Know Changes

  • Facebook’s Algorithm: 3 Must-Know Changes

Facebook’s Algorithm: 3 Must-Know Changes

Facebook CEO Mark Zuckerberg’s recently announced changes to the company’s news feed have the potential to dramatically affect how people interact on the social network. Over the next few weeks, Facebook’s news feed will start showing fewer news articles, and less marketing content and ads, Zuckerberg wrote. Instead, users should start seeing more vacation videos from their friends, photos of their nephew’s college graduation, and other more family-friendly posts about the people they know. It’s a major change for Facebook, which over the years has shifted from being a social networking service connecting friends and family to one of the world’s biggest distributors of news and online ads. Here’s what you need to know about Facebook’s big news feed change:

  1. Facebook will be prioritizing news from trustworthy sources, news that is informative, and news that is relevant to one’s local community.  According to Mark Zuckerberg, “news will always be a critical way for people to start conversations on important topics”. So the team at Facebook is making another major update to make sure that news on the News Feed is of high quality. Specifically, they will be prioritizing the following types of news:
  • News from publications that the community rates as trustworthy
  • News that people find informative
  • News that is relevant to people’s local community

Facebook has been surveying users to help determine the trustworthiness of publications and informativeness of news.

  1. In this newest update, Publishers and marketers may find themselves rethinking their social strategy or scale it back altogether. Mark Zuckerberg stated, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” His statement coincides with this new update that will diminish posts from brands, publishers, marketers, and news stories. Facebook is concerned about providing a quality experience that will promote a user’s well-being. Their studies have shown that genuine interactions between friends is what promotes a strong well-being. Publishers and marketers should look to create posts that will generate back-and-forth discussion among Facebook users, such as Oprah’s recent speech at the Golden Globes or local events that may excite a community.

 

  1. Messenger Ads are now Available Worldwide. Initially tested in Australia and Thailand, brands can now reach Facebook users (all 10 billion of them!) directly through their Facebook messenger app. These ads will appear in a user’s inbox, according to Facebook, based on “how many threads a user has, the size of their phone’s physical screen and the pixel density of the display.” Messenger ads come with a “sponsored” label in the home tab of the Messenger app. They are formatted to look like a typical newsfeed ad, including the headline, copy, image, and calls to action. Users can then click through to any website or destination you select when setting up the promotion. If you’re on the receiving side of a Messenger ad, there’s no way to permanently turn off ads, but a user can tap the downward arrow in the bottom right of an ad and see options to report or hide it.

One of the most important thing, marketers must do is stay up-to-date with every algorithm change. What worked in the past does not necessarily work now, and what works now may not work in the future. Stay current on how social media evolves and be prepared to evolve with it.

5 Tips to Prevent a Social Media Nightmare

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pexels-photo-273691

You’re shaking, sweating, and have a pit in the bottom of your stomach. You’re not watching a Halloween horror flick. You’re looking at a social media account you manage. Social media people face a lot of potential bumps in the night, and we see brands make mistakes all the time. But what happens if it is you? No need to fear! Here are five common prevention for social media nightmares if they occur.

1. Be Prepared. It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. Not all companies have the resources to secure a team solely responsible for crisis management. If you fall into this category, ensure each individual on the team is aware of their duties should something occur. Having an agile team of people who are ready to react in an instant will ensure everyone is aligned and all necessary steps are taken

2. Consistent spelling errors and grammar mistakes, on the other hand, won’t go unnoticed. If you’re getting more words “wrong than write,” your audience will be distracted from your core messages (as you just were). Your brand’s credibility and authority will be damaged if you are guilty of regular and careless mistakes. Prevent these by having “someone on your team look over your content before you hit ‘Post’; ideally, you’d want at least two pair of eyes after you compose it. Double-check everything, including the @mentions in your Tweet: it’s common to skip Twitter usernames during the proofreading process, only to realize that the post mentions an incorrect or nonexistent Twitter handle! Read your composed messages out loud. If you have any hesitations at all, look up spelling or grammar issues you might be unsure of.

3. Think Before You Post. While no SMB wants to be the recipient of negative comments on social media, there’s one simple way you can help prevent this: think before you post. In the case of Amy’s Baking Company, the company’s owners started to receive media attention in 2010 after responding negatively to a review about their restaurant on Yelp. But that was just the beginning. Recently, it was reported that they posted insulting comments about their detractors on the company’s own Facebook page. The couple later claimed someone unknown to them hacked into their Facebook account and posted the insults. No matter who posted the disparaging remarks, a key take-away can still be learned: never post rude comments or become overly defensive to the point of insulting on your social media pages. Doing so is one of the quickest ways to land in the middle of a social media nightmare.

4. Find Your Brand Advocates. Word of mouth is ever-powerful. Brand advocates come across as authentic, passionate and lacking an ulterior motive for supporting your brand. Brand advocates may reduce the impact or even prevent social media nightmares because of how they often defend your brand as negative activity is emerging. Turning customers into brand advocates can be daunting, but it is an achievable goal that can really help you should a social media disaster occur.

5. Have Security Measures in Place. PC security is one of the most obvious but often the most forgotten elements to include in your crisis communications plan. Update your computer, use separate passwords for each account, and create strong passwords.

Social media doesn’t have to be a source of stress if you’re well prepared for anything that can come your way. Keep these tips in mind and you’ll be able to handle anything that comes your way.

Why Marketers on Facebook Messenger Will Rule the Engagement Economy

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pexels-photo-433617

With the help of entertaining content, better brand positioning, and improved customer experience, Facebook Messenger can be used to establish a long-lasting relationship with customers. Owing to the tremendous popularity of Facebook as a potent social media platform, Facebook Messenger has also got a huge traction in recent years. As a conservative estimate, there are over 1.5 billion Facebook users today who are actively sharing, commenting and liking various interesting posts day-in and day-out. Most if these users are using Facebook Messenger as a preferred medium for individually communicating with each other.

However, this profound messenger platform has more potential than meets the eye. Businesses can implement and integrate Facebook Messenger into various service processes in order to simplify business-customer interaction. Since users have started communicating rich content through pictures, videos, GIFs, emoticons or even PDFs via messenger also, this creates a great opportunity for businesses to make messaging an important part of their strategy. Here are benefits in using Facebook messenger for your business:

1. Provide Service. Some customers post questions in comments, but others prefer private messages. They don’t want to share their personal information publicly, so they send you a message through Facebook messenger. With the help of messenger, you can directly send a private email or message with required information to your customers and clients.

2. Messenger is “safe” but it’s also far more engaging because it’s so versatile. In the mold of China’s WeChat, Facebook Messenger does it all: video calls, emojis, stickers, mobile games, payments, group chats, music, bots, and integrations with services like ride-hailing apps. The ways to engage are endless. And unlike static Facebook brand pages, which resemble the bulletin-boards of yore, Facebook Messenger is a truly 21st-century channel: it’s a never-ending personal conversation.

3. Provide real-time customer care. The Facebook Messenger facilitates a live conversation platform almost as if you are speaking with your customers face-to-face. You can instantly help them choose the size, color and quantity of products they require, you can immediately send them order confirmations, and let them check their shipping info as well. From customers’ perspective, it is always welcome to be given a private support – which is possible via FB Messenger. Using this strategy, you can send your prospective customers a sharable link, which will let them initiate a private message when they click it. Moreover, customers always love to get a real-time response whenever they seek solutions for their problems. In a survey conducted by Sprout Social, as many as 1,000 people were approached; it was found that most consumers expect a response on social media within 4 hours. This clearly makes a case for Facebook Messenger to deliver a real-time customer service.

You can quickly receive and send messages automatically, like weather and traffic updates, to customized communications like receipts, shipping notifications. Also, answering common questions like; business hours and locations, appointment scheduling and confirmations, product or service feedback. This will not only, save you time, but it will also improve the quality of your interactions so you never miss a lead, or opportunity to engage with your customers and clients.

4 Types of Social Media Content That Drive Engagement

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twitter-facebook-together-exchange-of-information-147413

Every effective website starts with a strong design and quality content. However, if you really want to maximize the effectiveness of your site, you’ll want to use social media to drive engagement. If you’re only providing opportunities for passive consumption, you aren’t tapping into your visitors’ desire to participate in your content. The good news is that you can use social media to drive engagement. After all, that’s what social networks are for – enabling people to interact with content and spread it to their friends and contacts. By leveraging these existing tools, you can create more participation on your website and see better results from your marketing.

Here are 4 ways on how to keep the ball rolling:

1. Your Blog Posts. Blogging is a top strategy to positioning your brand as a leader and expert in your industry. Ranked as the 5th most trusted source for accurate information, blogs are awesome tools to showcasing your knowledge and sharing advice. Your audience will appreciate the value given that offers solutions to their problems. Your social media networks are excellent platforms to promote your blog content. When sharing, include an image that complements your text for increased exposure. Also, be sure to tailor your message to the appropriate audience. For example, Facebook is more family and friends oriented whereas LinkedIn is geared towards professionals. Modifying your post accordingly so it speaks to that audience makes your social content effective.

2. Infographics. Infographics are incredibly engaging. Since humans process visual information faster than words, it only makes sense. The human brain tells us “reading is hard” and “looking is easy.” An infographic uses the power of visually appealing content to trick the brain into reading. Besides, we understand the content better when it’s paired with pictures. It’s no surprise that kids like picture books. But it’s not just kids; adults are the same way! The brain itself likes pictures. The takeaway is simple: Share infographics socially, and the social world will share it right back.

3. Quizzes. Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a means to gauge customer interest in products. Results can be useful for recommending relevant subsequent content that drives back to the brand. With quizzes receiving 75% of their traffic from social media, it’s important to establish a promotion strategy to get the word out and generate buzz. A great way to encourage engagement, provide a score users can share on their social media channels.

4. Tickle them with humour. Humor is likely to enhance brand recall and influence buying decisions when well integrated with your marketing message. Also, everyone needs more laughter in their lives. Bring that, and you instantly create a connect with your viewers, and then you can give them your message. Unfortunately, although we all believe that we’re hilarious, not all of us can make high-impact humour. To pull this off you’ll have to hire the right comic talent and be well informed on the preferences of your Target Audience.

The resources and options are out there to make content that attracts attention. Find the best content for your brand and audience. From there, form a content strategy around that. If your posts are relevant, valuable, and have interactive features, you will notice a positive effect on your social media engagement.

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  • TREK December 2016

With 2017 right in front of our doorsteps, new site patterns, new web-based social networking redesigns, and new internet advertising agendas! What is more, there is no preferable time, other than now of course, to know the new trends will be and the steps you need to make in order to accomplish your marketing and business goals. +Read More

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