Case Study : FG Fencing and General Contracting Inc.

 
Trek-It Inc. Creates a Successful New Image for Local Contracting Company

The Client: FG Fencing and General Contracting Inc.

Objective:
Create a memorable new image for the company
Raise awareness of new and existing services
Drive traffic to a new website

Strategy & Execution :
During over 20 years in the fencing business, FG Fencing had earned the trust of many satisfied customers. When business started to slow down, however, the owners turned to Trek-It Inc. for a new brand image to revitalize the company.
After taking time to carefully understand FG Fencing and its clients, the team at Trek-It Inc. began a comprehensive rebranding strategy. The plan included: A bold new logo to be used on all marketing pieces

A user-friendly website with information about the company’s services
New business cards
Postcard advertising for a direct mail campaign
Truck decals displaying the FG Fencing logo and contact information on all fleet vehicles
Professional-looking uniforms for all employees
Three-sheet carbon copy invoice / quote forms to match the new branding

Results:
A major increase in phone calls within the first week of the rebranding project
A large boost in website traffic
A significant increase in new-client business