The competition is getting harsh in the contractor industry (and other lines of business, too). And there will be a point in time that the number of customers that you have right now will suddenly dwindle. Of course, to prevent that, you should do something. In case you do not know where to start, let this article be your initial guide. +Read More
Alright, this will be a tough topic, especially if your site is a business website. However, it does not mean that it is impossible. Although, my first advice is to focus on building your ‘community’ on your social media accounts, particularly Facebook. +Read More
With 2017 right in front of our doorsteps, new site patterns, new web-based social networking redesigns, and new internet advertising agendas! What is more, there is no preferable time, other than now of course, to know the new trends will be and the steps you need to make in order to accomplish your marketing and business goals. +Read More
The web is the hottest place at present to earn cash and advertise your products and services. If you are planning to begin an internet business or advertise, then you definitely need to know that, even if the web will probably generate lots of cash or leads for you, it does not imply that it is possible for you to achieve success overnight.
In addition, if you wish to succeed with your company, you have to market it on the internet. You need to remember that you probably have a new web site that nobody knows. If someone is aware of it existence, and she or he might not care.
It seems that most Facebook pages are suffering from the same dilemma. A drop of engagement. We cannot help it. Facebook is continually changing how it present posts from pages on users’ timelines.
You cannot do with the regular text status updates, or just tagging people on your posts. You need to become creative. And follow these tips that work with today’s social media giant’s setup.
In SEO, lots of experts have preached that the best and easiest way to rank well in search engine results pages is to get your website linked on a high ranked website. However, is it truly the only best way? And at this point in time, will it really work out for you?
Fortunately, there is a better method. What is it? Creating links with other local websites. How will that be effective? Well, unlike before, search engine algorithm does not put weight on location and region.
10x content is now a popular term used by Internet marketers everywhere. Randy Fishkin, a respectable and reputable guru in SEO (Search Engine Optimization) and online marketing in general, notably used it. It basically refers to content that is ten times better than the usual stuff you see on the web.
At this point, you must already know that content is king. Whatever online marketing platform you go or use, content is the primary driver. After all, content, or information to be precise, fuels the Internet. Do note that when we say content, we do not just mean text. Content also includes videos, images, and even audio.
Search engine optimization, or more popularly known as SEO, is a set of techniques that allows your website to become more easily found on the web using search engines. Yes, it can be complicated. However, it does not need to be that way.
In case you are unfamiliar with SEO but you want to experience its full benefits, you can just perform the basic techniques. And we assure you, those things will quickly make a difference. For your benefit, here is a checklist of those easy and basic SEO techniques.
The primary reason that most small businesses fail to get what they want from their advertising efforts is small budget. However, this can be easily circumvented. One way is to foster creativity. The second way is to get a good advertising and marketing company, which is us. Nice insert for an advert there, yah?
Nevertheless, unlike before, little budget has become less of a hindrance in marketing, especially if you are a small business owner and is aiming for a local target audience.
Thanks to the advancement in telecommunication technology, you can even kick off a nice advert without spending any penny. No, no. That is just an exaggeration. But with little resources, you can still achieve your goal.
Unfortunately, creativity is not something you can just have out of the blue. Getting a decent marketing company, like us, can be out of your options, too. And extra advertising money is still something you cannot afford to have at the moment. All you have is some extra time and eagerness to do everything yourself to get your business more known.
So, what do you need to do?
First is to reduce the amount of common and critical mistakes in your advertising efforts. What are they? Here they are:
Bigger/More Is Better Does Not Always Work
Forget about that mindset. You will only discourage yourself. Do note that bigger is better for those who can afford it. It is like trying to win a lottery by getting more tickets.
For example, running a big ad on a website for biking equipment just because it is cheap and you can do it big, but you are in the ForEx business will simply not work. Despite being cheap, it is a waste of money. Put your ads where it will be noticed even if it as small and you can afford to post a few.
Trying to Get Impossible Leads
If a group or set of people do not respond to your ads, even if you think it is the best ad you made, let go. Even if you believe that they are your target audience, just give up on them.
As one of the famous marketers on the web said, do not advertise on those who are uninterested or do not want to listen. Doing so will only waste your time and energy. If your target audience does not listen to you, there are two reasons. Your ad sucks or you got the wrong audience. If you believe that you got the ad right, then try another set of people.
Advertising Using Mediocre and Cliché Lines
Sure, you cannot squeeze your brain out for some witty and creative one liner ads. However, it does not give you the license to use cliché and mediocre copies. For example, writing something like this: “Our product/service is the best!” will simply not work.
That kind of lines is easily ignored. It does not catch attention and does not say anything about you, your product, and your service. But it does incite suspicion that you are just a spammer and hints those people who will see it that you do not have just enough budget for advertising, which may make them generate an idea that your company is not big or successful enough for you to even hire a marketer for you.
Those are just a few of the problems and mistakes that you are making. Correct them, and surely, your advertising efforts will immediately improve. Even if you do not have enough moolah to support your marketing efforts, you can still prevail and become successful. And in case that you want more guidance, you can just contact us. We appreciate a nice chat with striving people a lot.