Why in these latter days has the landing gained such a large popularity? The answer is simple. It allows the designers involving their imagination to create a really wonderful picture that is easy to distinguish from the competing sites. The effective landing (as, indeed, any web resource) has its own rules and regularities.

1. Professional design.

A salesman must always be well-dressed, right? Your landing page is also like a salesman. So, you need to give it a professional look. The more professional your page looks, the more visitors will believe your story. Don’t hesitate to spend some money on hiring an experienced web designer, as it will pay you high dividends.

2. Never send traffic from an ad to your homepage.

You should never drive traffic from your promotional campaigns, whatever they are onto your website’s home page. Home pages are usually cluttered with information, there are many possible actions a visitor can take, and the most important one might be missed. Hence you want to drive traffic from your promotional campaigns to a page that is aimed at only one thing getting them to take the action that is the goal of your campaign. An effective landing page is a crucial component to helping you convert browsers into buyers.

3. Declutter.

Cluttering landing pages is one of the top reasons why they fail. You don’t want too many high-density images. A widget or two is fine. If you have an excessive amount of content boxes, your customers become overwhelmed, and it takes away from your content. In bad cases, it can even be hard for the customer to know where to click. You don’t like clutter in your house or yard, so don’t put it on your page. Watch for information overload and providing too many choices. Keep it simple.

4. Probability of conversion.

Any conversion rate optimization work is simply trying to increase the probability of conversion. You’ll never achieve 100% conversion, you’re increasing customer perception of value and decreasing perception of cost to maximize the amount of people who convert when they wouldn’t have otherwise because they now:

♣ Better understand the value your product provides and how it ties into what they really want
♣ Have to endure less cost to take that conversion action

5. Get to the point.

We all know people have short attention spans, so why aren’t we considering that in landing page creation? Online audiences tend to avoid reading through an entire page of informatoin. They will, however, “forage” for information by visually scanning the screen until they find what they’re looking for. So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you’re offering and how it addresses their needs, interests, or problems. Use clear headers and sub-headers, use easy-to-scan bullet points to explain what they’ll get from the offer, emphasize key points using bolded text or italics, and keep things as brief as possible.

Do not waste your time on allegories and hints. You need the result, don`t you? So, learn how to promote and sell your products properly. Speak directly, but avoid the aggressive tone and don’t irritate the potential customers.