How Snapchat Can Benefit Your Business
Snapchat is a social media platform by which users communicate through chat and time-limited media. Many businesses are jumping on board with the app, finding new and creative ways to use Snapchat for marketing. Yet there are still some businesses and marketers who are not quite there—be they skeptical, unclear about, or just not interested in Snapchat. Like any social media platform, Snapchat isn’t for every business. However, there are several benefits to marketing through Snapchat if it is in fact the right fit. The infographic looks into the following:
1. Snapchat in numbers.
First, the infographic delves into mind-blowing statistics to prove the popularity of Snapchat and its sphere of influence. With 100 million daily active users, an average user spending 30 mins on the app and 8 billion Snapchat daily video views, the staggering numbers prove the enormity of the app’s success.
2. No stale profile.
Early advice for businesses just getting started with Facebook was to make sure to post to profiles regularly. Failing to post regularly could mean that a person arriving at a profile that hasn’t been updated in weeks, months or years (if at all) would likely leave rather than choosing to Like the Page. With Snapchat, however, there is no profile to review before choosing to become “friends” with a contact or company. Thus, the frequency at which one posts can completely be controlled by the marketer – choosing to post when they have something worthy of sharing versus feeling the need to always post (creating a more authentic experience for both parties).
3. Reward current customers with mobile coupons.
Because Snapchat is ubiquitous with its young target market, it allows brands to deliver offers and coupons in a matter of seconds. Coupon snaps not only reward customers, they provide incentive to bring them back for more.
4. Increase brand awareness.
With over 10 million active users on this platform, this means that there are 10 million different opportunities to build awareness to your brand! Most businesses today are only present on Facebook and only a mere 2% are present on Snapchat! This is a great chance for your business to take part in this niche as a creative advertising tactic and a way to stand out.
5. Gain exposure.
When it comes to usage, Snapchat has some impressive stats. Of the 158 million people who use Snapchat every day, the average user opens and checks the app 18 times per day, totaling about 25-30 minutes spent on the app per day. If you want more exposure for your business, you need to place yourself where your audience is. If your audience uses Snapchat, then it’s time to create an account! Speaking of creating an account—once you create your account on Snapchat, you can upload the QR code to your other social media accounts and make it easy for your current followers to add you.
At this point, Snapchat for business is easy to get started and very low maintenance to manage. While it might not make sense for companies with older target audiences to join Snapchat, the rest of us can get started with very little risk. One word of caution, however, is that similar to how Instagram used to be, there is no way to switch from a personal account to a business account and back without signing in and out. This was a hassle when Instagram did not offer a quick way to switch and social media managers should be very aware of what account they are posting to before submitting a Story. As with all social networks, a responsible and trusted member of the team should feel empowered to post to the accounts they manage at-will but some general guidelines should be discussed and documented.