10x content is now a popular term used by Internet marketers everywhere. Randy Fishkin, a respectable and reputable guru in SEO (Search Engine Optimization) and online marketing in general, notably used it. It basically refers to content that is ten times better than the usual stuff you see on the web.
At this point, you must already know that content is king. Whatever online marketing platform you go or use, content is the primary driver. After all, content, or information to be precise, fuels the Internet. Do note that when we say content, we do not just mean text. Content also includes videos, images, and even audio.