Social media content that drives engagement

  • social-media-content-management

Strong websites are not an assurance for visitor engagement. Most of the people today are already using social media. Social media are never and can never be obsolete. You can use social media to drive engagement because that is one of the reasons why social media exists. It lets people interact and share with one another. By using these tips and ways, you can drive more visitors on your website and have higher result in your market. here are some ways to keep the ball rolling:

1. Write for your readers as you.

Write for the people, make sure it is in humane as much as possible and has good effect for the eyes of the people. But never be scared to add your personality to the content because it is a vital part for your readers to get to know you. And who they are dealing with. Be new. Be original. You need to directly address this to your readers. You also need to keep the tone of your writings in a warm and welcoming manner. Talk to your audience as if you are sharing a story to your grandchild. True and with feelings.

2. Content with emotion.

You can do humor, a show, inspirational or even have them intellectually inclined. For humor, it is more likely to be incrypted in a customers mind. Everyone needs a little fun and laughter. Humor can easily connect with others. Although not all of us can do well in giving humors in terms of impact. Sometimes, customers wants entertainment. You can give it to them through your contents. Remember, the rule in marketing is to give your customer what they wanted and needed. Speaking of contagious, inspirational content is one way to receive much more attention but never go overboard. Make sure to research your target readers interests. You can share if you can not create.

3. Quizzes.

Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a way to engage the customer’s interest in products. Results can be useful for resource and reviews for the brand. With quizzes, the website and brand can receive 75% of the traffic from social media, you need to have a strategy also to generate and keep the buzz from buzzing and spreading. A great way to encourage engagement, provide a score users can share on their social media channels.

The resources and options are in the internet to make content that attracts customers and maybe investors. You just need to find the best content for your brand and readers. From there, you can easily form a content strategy around that. If your posts are relevant, valuable, and have interactive features, you will notice a positive and greater effect on your social media engagement. You can have the 3 tips to try on and you can add them to your social media content plan.

How to Create Great Content That Drives Traffic

  • blog-1

Lack of website traffic is one of the most common challenges from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. Here are some attempts to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.

1. Infographics.

An infographic is the presentation of information or data in a visual way. Its name sums it up, info + graphic. Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format. One study found that infographics were liked and shared on social media up to three times more often than other content. The viral potential is there.

2. Consistent blogging.

Regularly writing genuinely helpful, value-packed original blog posts on your business blog is the foundation of any content marketing strategy. Blogging increases website traffic in a number of ways. First, it establishes you as a thought leader. Your customers, leads, and target audience learn to trust you and expect the best from you. On top of that, original and useful blog posts are more likely to be shared socially and they encourage repeat visits, so you get more traffic and start putting prospects through your sales funnel.

3. Mark important industry events.

The easiest way to come up with timely, relevant content is by looking at the world around you. For me, one of the most important events in the startup calendar is the TechCrunch conference. So, here’s a timely piece of content about it. You can do the same in any industry. Let’s say you run a sports company. You know that Olympics is coming up in August, which gives you tons of topics to write about. Mark that date in your calendar, as well as any other major events along the way. Set yourself a reminder a week before each event, and create a piece of content about it. That means you will always have some relevant and newsworthy content ready for the big event. Simple. Easy. This should instantly start filling up your content calendar

4. Focus on long tail keywords.

The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic.

5. Memes.

You’ve seen memes. They’re easy to make. They’re viral. They’re hilarious. That’s one of the great benefits of memes, their humor. People love something that they can laugh at, share, and get a kick out of.

A content strategy is still the best (and cheapest) way to drive traffic to your website. But, it isn’t easy. Traffic acquisition takes time, patience, and a schedule. It’s the key to long-term, valuable traffic.

Factors for a high converting landing page

  • 30542713 - responsive landing page development template illustration

Why in these latter days has the landing gained such a large popularity? The answer is simple. It allows the designers involving their imagination to create a really wonderful picture that is easy to distinguish from the competing sites. The effective landing (as, indeed, any web resource) has its own rules and regularities.

1. Professional design.

A salesman must always be well-dressed, right? Your landing page is also like a salesman. So, you need to give it a professional look. The more professional your page looks, the more visitors will believe your story. Don’t hesitate to spend some money on hiring an experienced web designer, as it will pay you high dividends.

2. Never send traffic from an ad to your homepage.

You should never drive traffic from your promotional campaigns, whatever they are onto your website’s home page. Home pages are usually cluttered with information, there are many possible actions a visitor can take, and the most important one might be missed. Hence you want to drive traffic from your promotional campaigns to a page that is aimed at only one thing getting them to take the action that is the goal of your campaign. An effective landing page is a crucial component to helping you convert browsers into buyers.

3. Declutter.

Cluttering landing pages is one of the top reasons why they fail. You don’t want too many high-density images. A widget or two is fine. If you have an excessive amount of content boxes, your customers become overwhelmed, and it takes away from your content. In bad cases, it can even be hard for the customer to know where to click. You don’t like clutter in your house or yard, so don’t put it on your page. Watch for information overload and providing too many choices. Keep it simple.

4. Probability of conversion.

Any conversion rate optimization work is simply trying to increase the probability of conversion. You’ll never achieve 100% conversion, you’re increasing customer perception of value and decreasing perception of cost to maximize the amount of people who convert when they wouldn’t have otherwise because they now:

♣ Better understand the value your product provides and how it ties into what they really want
♣ Have to endure less cost to take that conversion action

5. Get to the point.

We all know people have short attention spans, so why aren’t we considering that in landing page creation? Online audiences tend to avoid reading through an entire page of informatoin. They will, however, “forage” for information by visually scanning the screen until they find what they’re looking for. So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you’re offering and how it addresses their needs, interests, or problems. Use clear headers and sub-headers, use easy-to-scan bullet points to explain what they’ll get from the offer, emphasize key points using bolded text or italics, and keep things as brief as possible.

Do not waste your time on allegories and hints. You need the result, don`t you? So, learn how to promote and sell your products properly. Speak directly, but avoid the aggressive tone and don’t irritate the potential customers.

How to Create Great Content That Drives Traffic

  • business-3190209_960_720

Lack of website traffic is one of the most common challenges from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. Here are some attempts to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.

1. Infographics.

An infographic is the presentation of information or data in a visual way. Its name sums it up, info + graphic. Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format. One study found that infographics were liked and shared on social media up to three times more often than other content. The viral potential is there.

2. Consistent blogging.

Regularly writing genuinely helpful, value-packed original blog posts on your business blog is the foundation of any content marketing strategy. Blogging increases website traffic in a number of ways. First, it establishes you as a thought leader. Your customers, leads, and target audience learn to trust you and expect the best from you. On top of that, original and useful blog posts are more likely to be shared socially and they encourage repeat visits, so you get more traffic and start putting prospects through your sales funnel.

3. Mark important industry events.

The easiest way to come up with timely, relevant content is by looking at the world around you. For me, one of the most important events in the startup calendar is the TechCrunch conference. So, here’s a timely piece of content about it. You can do the same in any industry. Let’s say you run a sports company. You know that Olympics is coming up in August, which gives you tons of topics to write about. Mark that date in your calendar, as well as any other major events along the way. Set yourself a reminder a week before each event, and create a piece of content about it. That means you will always have some relevant and newsworthy content ready for the big event. Simple. Easy. This should instantly start filling up your content calendar

4. Focus on long tail keywords.

The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic.

5. Memes.

You’ve seen memes. They’re easy to make. They’re viral. They’re hilarious. That’s one of the great benefits of memes, their humor. People love something that they can laugh at, share, and get a kick out of.

A content strategy is still the best (and cheapest) way to drive traffic to your website. But, it isn’t easy. Traffic acquisition takes time, patience, and a schedule. It’s the key to long-term, valuable traffic.

10x Content: What It Is and Do You Need It?

  • A photo by Dustin Lee. unsplash.com/photos/jLwVAUtLOAQ

10x content is now a popular term used by Internet marketers everywhere. Randy Fishkin, a respectable and reputable guru in SEO (Search Engine Optimization) and online marketing in general, notably used it. It basically refers to content that is ten times better than the usual stuff you see on the web.

 

At this point, you must already know that content is king. Whatever online marketing platform you go or use, content is the primary driver. After all, content, or information to be precise, fuels the Internet. Do note that when we say content, we do not just mean text. Content also includes videos, images, and even audio.
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How to Create the Perfect Trending Topic

A huge population of the world today is into television and social media. These forms of entertainment get to be a door that opens a huge array of possibilities. Most of the time, there comes a word, action, or person that gets to be the talk of the town. It is what the internet calls, viral. It spreads like wildfire and eventually dies down after quite some time. Companies can make use of trends as a chance to promote and make themselves known to the general public.

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