A huge population of the world today is into television and social media. These forms of entertainment get to be a door that opens a huge array of possibilities. Most of the time, there comes a word, action, or person that gets to be the talk of the town. It is what the internet calls, viral. It spreads like wildfire and eventually dies down after quite some time. Companies can make use of trends as a chance to promote and make themselves known to the general public.