10 Laws of Social Media Marketing

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Content and social media marketing is undoubtedly a remarkable idea for reaching maximum audiences and creating customer foundation. Yet creating social media content without having basic knowledge is somehow challenging as well as risky. Getting to know the base is important for establishing a sound structure. These laws are going to serve from enhancing the quality till increasing the quantity of your entries. This will not only serve brand and customers but also cater your ground needs.

1. Focus on Value.

There is a common misconception that businesses should only promote their products and services on social media. The problem with employing this promotional strategy is that eventually people will stop listening. Social media is all about the conversations, and to be successful, you must add value to them. Focus on creating amazing content that will connect and resonate with your target audience.

2. The Law of Relationships.

The most basic element of social media should be obvious from its name. What’s the atom, the most essential thing of which social media is made? Social relationships. In any decision you make, your first consideration should be: How will this affect my relationships? Will it strengthen the ones I already have? Build more of them? All the other laws of social media marketing are related to this first law.

3. The Law of Listening.

It’s a common misconception that social media marketing needs to be all talk to be effective – that you need to post more, be present in all social channels,and make “noise”. The truth is, successful social media marketing requires you to listen more and talk less.

4. The Law of Quality.

Take the time to build quality relationships with your followers. Ten thousand, or even fewer, followers who are truly interested in your brand and your message are more important that 100,000 followers who connect on a whim but who have little-to-no interest or commitment to your company. Build a solid core of devoted followers, and give them what they need to grow their numbers organically.

5. The law of sitting with patience.

Marketing is not a nightly miracle to boost you in no time. You need to be patient and tolerant. Social media and content marketing demand time in creating worth don’t lose your patience in a week or so. Remember in this competitive world, time investment is imminent.

6. Be patient.

Social media success will not happen overnight. To achieve real results, it will require dedication, consistency and patience.

7. The Law of Compounding.

You know that investing money over time leads to compound interest. You can make interest on the money you made as interest. Because social media marketing can increase its reach through social sharing, a similar phenomenon exists. Think of it as social compounding. You make good content and share it with your network. Then someone shares it with theirs, and then it turn it gets shared again because of that sharing. When it works, it really, really works.

8. The Law of Accessibility.

Social media’s greatest advantage is its interactivity. Don’t be a one-way street, just publishing content to your audience. Be available to them, respond to them, and interact with them.

9. The Law of Influencers.

The growth of social media has led to the rise of a new class of brand ambassador, the social media influencer. Influencers generally have large, dedicated groups of followers who serve as a ready-made audience for the product or service the influencer has decided to support. Take the time to discover the largest influencers in your business sector, and work to build a relationship with those influencers.

10. The law of acknowledging everyone.

Social media demands you to build strong relationships. Make sure when someone reaches you out personally you must acknowledge them. Consider that the most important one because they have reached out for you personally. Give this personalize contact, a valued regard.

Keep these laws in mind and never forget what social media’s purpose is all about: connecting people and building social relationships.

The Importance of a Personal Connection: Interactive Social Media

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Since the dawn of social media, brands have been trying to engage and interact with their prospects, leads, and customers in a way that is more human. One way that companies and brands can achieve that type of relationship is through social media. Companies don’t want to be seen as power hungry. Instead, companies want to engage and interact by educating and personalizing their consumers’ online experience. Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods, but you can’t do this by simply creating a page and mindlessly posting updates.You need to have a two-way conversation with your audience on social media. You need to engage them not just as your buyers, but as people and really help them achieve their goals whether it be answering a question or finding a business partner.

As the popularity of connecting with other people on digital platforms continues to grow, social media becomes an increasingly important marketing resource. However, unlike other advertising tactics, social media requires the establishment of a personal connection in order to be most effective. So how does one make that personal connection? Read on.

1. Provide value. Many companies look at social media as simply another avenue of promotion. While it is possible to discriminate new information on social media platforms, consumers recognize ads and many find it invasive to receive propaganda from accounts they are following. What they respond well to are those things that provide a sense of value that don’t feel like a marketing ploy.

2. Technology has opened up new economic avenues all over the globe. When choosing a product or partner, businesses and consumers can select from a worldwide array of organizations. Being selected in this competitive market requires more than just presenting a valuable product or service. As Mark Bonchek and Cara France explain in this Harvard Business Review article, to remain competitive, businesses must create a mutually beneficial relationship between their organization and its customers. An important part of developing any relationship is creating trust between both parties. In her article, The Science of When You Need In-Person Communication, Laura Vanderkam shares that personal interaction is one of the best ways to build trust between individuals and enthusiasm for shared projects. The ability to shake hands, see verbal expressions, and detect other non-verbal cues all help to foster a stronger, more trusting relationship.

3. Helps you connect on a human level. Unlike a one-way conversation where a company typically dominates the narrative and doesn’t really acknowledge or interact with visitors/followers , a two-way conversation directly connects brands and consumers. A two-conversation is a dialogue, where brands speak and listen to their audience, responding directly to their wants and needs.

A business presence on any social media platform should not rely solely on distributing information. It is increasingly important for companies to actively engage with their audience and encourage authentic interaction with users in order to develop and increase brand loyalty. The number of available social media outlets can make it difficult to know where to start. The key is to choose the medium that feels like the most natural fit for the brand.

Why Social Media Marketing Is Important For Any Business

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If you agree that the world is more connected than it was a few decades ago. Then bet you would win tons of money with your million dollar answer, the world is virtually connected on social networks. Strangely, though, the discovery has been gathering dust for a few years now; that businesses almost forgot the relevance of inhabiting social media sites. The discussion still rages on, however, on the significance of social media sites. Plainly, some entrepreneurs have been fortunate enough with social media while others can’t seem to get it right. Of course, you and I know that mounting a social media onslaught is not rocket science. But how comes the statistics don’t favor the larger population?  Let’s explore the top reasons why is social media important for business.

1. Affordable way to market your business.

When it comes to monetary investment for a business, social media is the most affordable way to generate quick revenue. They will give you a highly economical way to reach out the target consumers and increase brand awareness. So, any business tying its belts for marketing, social media is an affordable yet powerful option to thrive on. With a little budget, you cannot only build brand recognition but can enjoy the lucrative benefits in terms of: increased traffic, leads and ROI.

2. Allows you to go where the people are.

The three top social networks, Facebook, Youtube and Instagram, have over 3 billion monthly active users combined. That’s almost half of the entire earth’s population! Of course, your audience isn’t that large. But chances are that most of your audience is active on one or more of the major social networks. What’s the best way to get your business on people’s radars? Go where the people are and develop a presence and that place is social media!

3. Social media marketing helps to validate your brand.

A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.

4. Increased Brand Recognition.

Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

5. Creating a loyal following.

Social media isn’t yet viewed as a marketing tool to most people. Your audience is more likely to be receptive to hearing about your business because they don’t view your post as an ad. People like being able to connect with others and by showing off your personality, you are putting a face to your brand.

Simply put, social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, now is the time to start.

12 Tips for Running a Fantastic Social Media Contest

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Social media is a key method for encouraging brand engagement, and in an increasingly dense online world, innovative and inventive means are required to generate that engagement. So whether you’re looking to increase brand awareness, build a customer database, or collect rich content, social media contests can be an effective way of achieving your marketing objectives. Here are 12 tips on running a successful social media contest:

1. Appeal to prospective customers, not just entrants.

The first step in creating a profitable social media contest campaign is designing one that’s attractive to your target market. Add labels to your contest copy to address your target audience. Tie your promotion to an event relevant to your target market. Choose prizes of value to your target market.

2. Start with the end in mind.

Before jumping into a social media contest, there are several important questions to ask: What are your marketing objectives? What is your budget? Where are you on the consumer engagement pyramid?

3. Review the terms of service.

Periodically the rules and regulations about contests and other promotions changes. Be sure to check the guidelines page before you launch your contest.

4. Define your goals. What do you want to gain from this contest?

It’s easy to determine what other people will want to win, but the real point of holding a contest is to gain something. Do you want more followers? To grow your email list? To gain more analytics resources to pitch to companies you want to partner with? Pick one or two goals and then build the design of the contest around achieving them. If you fail to do this, it’ll be impossible to determine the true value for your brand of holding a contest, which will reduce the potential benefit in the long run.

5. Considerations for hosting a contest.

When a company wants to host a successful contest, there are several things to consider. Almost all modern businesses can benefit from a well-designed contest, so we encourage everyone to take advantage of this free marketing move with proper preparation and strategy.

6. Set a clear goal for the contest.

Companies don’t run giveaways for no reason. There has to be a return on the investment (product or service being given away) for it to make business sense. The first step to hosting a successful contest is to identify the end goal and what the best avenue is for accomplishing that. The goal for many businesses is new followers, more email subscribers, or increased activity on social media sites. Entrepreneurs should also target specific platforms. To get your business noticed on a platform, consider creating a contest geared to those users.

7. Complying with the rules of the platforms.

Where do you want your contest to take place? Each platform has its own set of guidelines regarding contests and promotions. Familiarize yourself with them before making any major plans. One contest isn’t worth getting banned from the network altogether.

8. Choose what type of contest you want to have.

Sweepstakes contests are the easiest to enter, with the lowest barrier of entry. Photo or video contests with fan votes get the most engagement. Caption contests or quiz contests are other options. Winners can be randomly selected, picked by you or a panel of judges you select, or voted on by other readers.

9. Understand your audience.

Your target demographic and their social media behaviour will somewhat dictate their level of activity and engagement, so be sure to understand your audience in order to get the best results.

10. Offer an incentive for social sharing.

A great way to spread the reach of your contest and increase your social media following is through incentivized sharing and liking. The process is simple: give contest entrants an increased chance of winning in return for a share of the contest, a tweet, or a like of your social media page.

11. Consumer engagement model for promotions.

As you move up the pyramid, you’ll see a decrease in the number of participants but a deeper level of engagement and richer content. It’s also important to remember that the number of entries is not a sole benchmark of your promotion’s success. If you run a promotion with public voting, you’re likely to see at least 10 times the number of voters as entrants.

12. Set a S.M.A.R.T. goal.

A S.M.A.R.T. goal is one that’s specific, measurable, attainable, relevant, and timely. Make sure you clearly define your contest’s goals before you start planning. Do you want to promote a new product? Grow your email list? Perhaps you’re looking to gather a bunch of user-generated content such as photos and videos.

Organizing a successful social media contest involves far more planning than many people realize when they initially decide to undertake such a task. In order to create an event that adds value for your existing audience, brings new people in, and increases your reputation, you’ll need to carefully consider each aspect of the process. Make it a fun, engaging, community building event, with an added bonus of possibly winning an awesome prize at the end, and everyone will walk away a winner.

10 Types Of Social Media Posts That Generate More Engagement

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In an attempt to boost its social media presence as part of a cross-channel campaign. If you are seeking increased engagement, likes, shares, and followers from your social media content, ask yourself what kind of content gives you the most value. By value we mean a return on investment (ROI). In other words, you want to invest in content that will provide a return on the money you spend. Otherwise, there’s little point in investing in social media content or management. Here are the different social media content types to choose from to delight your audience and bring the most value to your business.

1. Interactive content.

People often forget, but social media is two-way form of communication. We have the ability to interact with our followers in several different ways. What’s even more impressive is that within this interaction with our followers, we can gain valuable insight that can help us learn and improve for the future. You can have polls and quizzes as part of it.

2. User generated content.

UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing their created content.

3. Share Videos To Take Your Part Of The 100+ Million Hours Watched On Social Media Every Day.

Facebook users alone watch 100 million hours of video every single day. And 82% of Twitter users watch video on that network. It’s safe to say that sharing videos will help you engage your fans and followers.

4. Visual media.

People engage with visual content better than non-visual content. Tweets with images receive 150% more retweets than tweets without images. Likewise, Facebook posts with images see 2.3X more engagement than those without images. It is evident that images receive more likes, shares and comments. You can incorporate images into your social media content calendar. Ensure your images are relevant to your post and always use high-quality images, whether using stock images or your own images. Whether using humorous memes, educational infographics, quirky illustrations, or simply photographs, get creative and experiment with what works best to reflect your brand values and resonate with your audience.

5. Questions are also good.

How do you start conversations in real life? Generally by asking questions. The same works on social media. Keep it business related for the most part, but include some topical questions too.

6. Educational content.

A study by BuzzSumo and OkDork discovered that long-form content gets more social shares than short-form. They found that educational content, especially infographics, receive a lot of shares, along with how-to and list-type posts. The New York Times also found that readers were more likely to email longer articles than shorter ones. Types of content you can use include free resources, video training, infographics, FAQs, industry research, case studies, tips and tricks, and how-to posts.

7. Incentive content.

Who doesn’t like free stuff? Incentives are a great way to drive engagement when done right. By offering an incentive in exchange for more engagement, you may not see sales right away, but it is a long-term play. A long-term play where you can get more followers and viewers, which you can sell to later. It also gives the participants a chance to become a true fan of your brand. Some people have great content, but they struggle to distribute. Incentives are a great way to fix this issue and get your content across more eyes. You can use giveaways and contests to go with this one.

8. Podcasts.

Podcasts have been around for a very long time, but recently they’ve gained momentum. Some say they are the new radio (since they are on-demand). Due to how popular they are, and the benefits of doing them, you should focus on marketing your podcast to get more listeners.
9. Tag Your Guest Bloggers Or People You’ve Quoted In Your Social Messages. It’s human nature to want to be recognized for doing something amazing. So tag the peeps you want to recognize in the social messages you write.

10. Datejacking.

Datejacking is a new concept developed by Bowler Hat. Inspired by newsjacking, in which you inject your brand into the day’s news and jump on the popularity of current stories, Datejacking involves creating content that taps into the interest of a given date.
These types of posts will generally help you increase your engagement, no matter how much your spend or don’t spend on advertising on social media. Have you tried any? What works for you?

The Heart Of B2B Twitter Marketing

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The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. But, what’s the “much more”?

1. Twitter chats.

Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way.

2. Share control

One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand. Doing so extends the amount of content and conversations from one person’s view, to multiple people’s views and ideas. In addition, having multiple people messaging on Twitter will insure an ongoing, steady stream of tweets  in the event a team member transitions to a different role/company.

3. Position your company as a thought leader.

If you have any employees who are considered industry experts, give them some Twitter love when they speak at conferences, publish an article or blog post, or get recognized for an award. Tweet links to current news in your industry. This shows you stay up-to-date and know what’s going on outside your own four walls. Tweet content that makes you look smart and well-connected.

4. Identify and engage influencers.

There are many ways that B2B marketers can use Twitter to find influencers and start interacting with them to establish valuable relationships. Twitter Search has really stepped up its game when it comes to filtering and being able to sort through more than 300 million users. There are also third party tools that you can use to find influences in your industry. Once these influencers are identified, follow them and start getting noticed by liking their tweets and replying to them on a regular basis.

5. Understand your audience.

After identifying your target audience, it’s time to start interacting with them. However to ensure that your efforts are fostering engagement, it’s important you truly understand your audience and create a plan that is focused on content that they want to see.

6. Timing is everything.

Understand the specific days and times your company’s messages are more likely to be read and shared.  If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times.

All work and no play makes your Twitter feed a dull read. Don’t be afraid to have a little fun. Try a weekly impossible quiz, a photo bomb, employee-of-the-week photo, customer-of-the-week, a weekly poll, fill-in-the-blank, etc. The possibilities are endless. The key is to be consistent. If you start doing a customer-of-the-week recognition tweet, you have to commit to doing it every week. Get creative!

9 Facebook Ad Design Trends You’re Sure To See In 2018

  • 9 Facebook Ad Design Trends You’re Sure To See In 2018

Facebook has come along way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, all can expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in the way business will be able to use Facebook ads to reach prospects.
Here are the most important Facebook advertising trends for 2018. With them, you can improve your marketing funnel and hopefully find more leads than ever in the coming year.

1. MOO. The bright Facebook ad design immediately catches people’s attention + the ad’s headline says clearly what it is they’re selling. When creating Facebook ad images, it’s always a good idea to use an original photo or animation, it’s an easy way to catch people’s attention and show off your branding.

2. Create colorful ad images. If you think about the Facebook newsfeed, it’s full on photos and dull ads. Creating a colourful ad that pops into people’s eyes is the best way to earn their attention. Research shows that people make up their minds within 90 seconds of their initial interaction with people or products. About 62‐90% of their assessment is based on colors alone. The New York Times is constantly testing new Facebook ad colours to avoid ad fatigue and appeal to more people. And you don’t even need hardcore Photoshop skills to do it.

3. The importance of video ads. Mobile audiences eat up video more hungrily than ever. Altogether, Facebook users watch over 100 million hours of video a day. As a result of their demand and improvements in video players, there is an explosion in both paid and organic video content. On average, videos on Facebook get 135% more organic reach than photos. Your business can potentially improve both its organic reach and engagement on paid posts by creating more promotional assets as videos. Making the switch does not have to be expensive or painful either. With just a few Facebook video ads, you can improve engagement and prospecting. You also help people remember your messaging since people remember video almost seven-times better than they do text.

4. Pipedrive. The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling, it’s made loud and clear in the ad image, main text, headline, and link description.

5. Use highly contrasted colors. A study by UsabilityTools showed that using highly contrasting landing page call-to-actions resulted in 75% higher click-through rate, compared to a low-contrast CTA. Higher contrasts help to draw more attention to your ad. But sometimes, the contrast you’re looking for isn’t the one between ad elements. You can also create Facebook ads that contrast with the entire newsfeed.

6. Carousel ads can use multiple images, multiple offers, or multiple USPs in one go, providing a richer experience and a more compelling CTA.

7. MindTitan. This ad example uses the carousel format that lets you add up to 10 images into a single ad (the perfect way of showcasing your products / telling a story) + the ad’s design has an eye-catching contrast to it. You can use Facebook carousel ads to tell a story, showcase your products, or list the benefits to customers (as MindTitan’s ad does).

8. Create ads that contrast with the entire newsfeed. Sure, there are other aspects that might have contributed to the light ad’s success. However, as everyone kept using this ad design with new ad copy and CTAs, it returned awesome results for months to come.

9. Slideshow ads use lightweight video to load faster and intrude less on the browsing experience. They can be a great transition for small businesses looking to create more video.

Now, you don’t need to worry about your target audience seeing the same ad design over and over again. They’ll only see each design a couple of times, extending your Facebook campaign’s lifetime by multiple weeks.

How To Improve Social Media Marketing Strategy And Choose The Best Tool For That

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Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line. This is not here to scare your brand into the world of social media. Instead, this is to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn’t left in the dust. Here are the some steps to create a winning social media marketing strategy in 2018:

1. Social Media Monitoring and Listening.

Social listening enables social media specialists to track and review the social buzz around your brand, industry or competition. By listening in, you can look for trends in moods and behaviors while also looking for opportunities to promote your product.

2. Identify Business Goals.

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward. Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them. You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

3. Create Social Media Marketing Goals That Solve Your Biggest Challenges.

Understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish. Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all.

4. Analytics and Reporting.

Your social media tool should enable you to export reports on the data that has been collected. Look for quick reporting and analytics to share with your team or clients. Use reporting to make intelligent, informed decisions about your social media strategy.

5. Assign roles.

Knowing who’s responsible for what increases productivity and avoids confusion and overlapping efforts. Things may be a bit messy in the beginning, but with time team members will know their roles and what daily tasks they’re responsible for. When everyone knows his or her role, it’s time to start planning the execution process. You can either plan daily or weekly. I don’t advise putting a monthly plan together because lots of things will come up and you may end up wasting time adapting to the new changes. You can use tools like Basecamp or ActiveCollab to manage your team and assign tasks to each member. These tools save you tons of time and help you stay organized.

If you work at building lasting relationships, there’s a lot less room for failure with your social media marketing strategy.

How To Use Facebook To Launch Your Startup

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Did you know that more than half of the population wants to start their own business, but only 10% try to? More and more people try to make it every year. Owning a startup can be challenging in many ways, especially getting what you want on social media. I´ve been working for startups in social media for some years now, and Facebook should always be a big part of the marketing strategy. A Facebook page is a free marketing tool for businesses. Not only can you list your products and services with it, but it also gives you the opportunity to share links and post images and videos to connect easily to your customers. This is where you can show your company’s humane side and develop your brand identity. Let us see how a startup can leverage Facebook’s reach:

1. How to create a facebook page?

Go to facebook.com. Once you’re there, you’ll see a ‘Sign Up’ button on the upper left corner of the page beside the Facebook logo. Click ‘Sign Up’. Again, you need to have a personal account in order to manage your Facebook page. You can change the privacy settings later so that no else sees your personal account if you’re just looking to market your business page.

2. Create a facebook business page.

Go to https://www.facebook.com/pages/create.php to start creating your own page. Select ‘local business’ or whichever category best fits your company.

3. Fill out business details.

Now, fill out the form with the basic details of your business, read the Facebook Pages Terms and check ‘I agree’, and click the ‘Get Started’ button. You’ll be redirected to another form where you’ll provide additional details about your business. Although it has a ‘Skip’ option, it’s a good idea to fill out these details to make your business page appear more professional. When you choose your business category, more specific subcategories will come up– choose the one that best applies to your business. Don’t forget to fill out all the other details such as the description of your business, and your business website if you have one. Creating a unique Facebook address (URL) is also important! A branded URL will makes it easier for people to find your page. Remember that you can only change it once after this, so make sure to double-check. It’s a good idea to use your business name and to keep it consistent with all your online usernames (consistent branding). Sure, it can take some time to fill in all this stuff, but the more specific it is, the better. Think of each little data-point as an opportunity to optimize your page so it’s easier for you to use, quicker for others to find, and better for your marketing.

4. Ensure all business info is complete.

Update your page information. You’ll see this option as you scroll up the page, on the upper right side. Updating your information builds credibility and helps your audience get better acquainted with your brand. There are so many data-points, and if you’re in the initial startup phase you might actually find out some things about your business you didn’t know before through this process. For instance, have you thought about your general business category? Have you ironed out simple things like hours of operation? Do you know your targeted audience? Be thorough.

Creating a local business page on Facebook and listing your products and services can help you generate more leads for your small business. From taking up more space on the search engine results page, to advertising lead magnets to your target audience, understanding how to leverage what Facebook has to offer will greatly enhance your marketing and sales efforts.

Facebook’s Algorithm: 3 Must-Know Changes

  • Facebook’s Algorithm: 3 Must-Know Changes

Facebook’s Algorithm: 3 Must-Know Changes

Facebook CEO Mark Zuckerberg’s recently announced changes to the company’s news feed have the potential to dramatically affect how people interact on the social network. Over the next few weeks, Facebook’s news feed will start showing fewer news articles, and less marketing content and ads, Zuckerberg wrote. Instead, users should start seeing more vacation videos from their friends, photos of their nephew’s college graduation, and other more family-friendly posts about the people they know. It’s a major change for Facebook, which over the years has shifted from being a social networking service connecting friends and family to one of the world’s biggest distributors of news and online ads. Here’s what you need to know about Facebook’s big news feed change:

  1. Facebook will be prioritizing news from trustworthy sources, news that is informative, and news that is relevant to one’s local community.  According to Mark Zuckerberg, “news will always be a critical way for people to start conversations on important topics”. So the team at Facebook is making another major update to make sure that news on the News Feed is of high quality. Specifically, they will be prioritizing the following types of news:
  • News from publications that the community rates as trustworthy
  • News that people find informative
  • News that is relevant to people’s local community

Facebook has been surveying users to help determine the trustworthiness of publications and informativeness of news.

  1. In this newest update, Publishers and marketers may find themselves rethinking their social strategy or scale it back altogether. Mark Zuckerberg stated, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” His statement coincides with this new update that will diminish posts from brands, publishers, marketers, and news stories. Facebook is concerned about providing a quality experience that will promote a user’s well-being. Their studies have shown that genuine interactions between friends is what promotes a strong well-being. Publishers and marketers should look to create posts that will generate back-and-forth discussion among Facebook users, such as Oprah’s recent speech at the Golden Globes or local events that may excite a community.


  1. Messenger Ads are now Available Worldwide. Initially tested in Australia and Thailand, brands can now reach Facebook users (all 10 billion of them!) directly through their Facebook messenger app. These ads will appear in a user’s inbox, according to Facebook, based on “how many threads a user has, the size of their phone’s physical screen and the pixel density of the display.” Messenger ads come with a “sponsored” label in the home tab of the Messenger app. They are formatted to look like a typical newsfeed ad, including the headline, copy, image, and calls to action. Users can then click through to any website or destination you select when setting up the promotion. If you’re on the receiving side of a Messenger ad, there’s no way to permanently turn off ads, but a user can tap the downward arrow in the bottom right of an ad and see options to report or hide it.

One of the most important thing, marketers must do is stay up-to-date with every algorithm change. What worked in the past does not necessarily work now, and what works now may not work in the future. Stay current on how social media evolves and be prepared to evolve with it.


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