We say, first impressions last. And in order to give that good first impression, you have to present yourself well. That goes the same for a business. A logo is a company’s embodiment. It has to be the epitome of what the business seeks to provide its customers through the business’s products and/or services. Speaking of products and services, when you give out brochures/flyers or display posters and other print ads, they have to have qualities that can catch the eye of anyone who receives the flyer/passes by the poster.