In the renovation business, marketing is everything. Unlike other industries, you do not get a lot of customers in this industry. Most of the time, you can count the number of your customers every month with your fingers. To change that, you must start adding more effort in improving yourself and business’ presence.

1. Connect to everybody that you know. Having a lot of connections is always a good thing for businessmen. The man you met a café today might be your customer tomorrow. Your high school classmate can even become one of your biggest partners. Take advantage of Facebook or other social media platforms, and keep those connections alive.
2. Become a subject matter expert. This complements your attempt in creating more connections. Market yourself as an expert in your industry. Being someone knowledgeable in a certain field makes people trust you. Become someone who people can turn to when they have problems — and make profit in the process. Take advantage of question and answer websites. LinkedIn is a good example.
3. Improve your web presence. Lure in leads by being visible on the web. Post portfolios and other crucial information regarding your business or service. Better yet, create a website or blog. Keep posting on your blog and tell people about it, and surely, people will flock on to you.
4. Maintaining your and your business’ social media accounts. This is another way to improve your online presence. Compared to blogs and websites, you will surely encounter people here. Make sure to keep in touch with them, provide useful content, and answer them whenever they have questions.
5. Make sure that your website is optimized for search engines. We stress that you do it right away. This takes a lot of time before it can provide you with some ROI or decent results. Do it now. If you do not, your other efforts with your website will be futile. A decent way to do this is to create backlinks. If you are not familiar with this kind of stuff, then get our help. We will be glad to lend you a hand.