Social media management software solves a huge problem for competitive businesses – stumbling over the commonness trap.  This means that they will not only help distribute content evenly, but get you acquainted with how that content is performing in front of different audiences. Basically, it sets up the basics of modern crowd-branding and helps you understand what works the best for your product, taking into consideration user personas and specifications you may not be aware of. Are you looking for a new social media management system, or upgrading to a better one? In order to help you make the right decision, we’ve listed the 5 leading social media management tools to watch out for in 2018.

1. Rocketium.

Visual content captures the most audience attention and is prioritized by many social media networks for delivery to your news feed. Regarding information mediums, video is king as the most engaging content type, which means if you’re not producing videos then you’re robbing yourself of audience interaction. Rocketium is an awesome choice to produce videos in a quick and alluring way. With an array of styling options and royalty-free visuals at your disposal, users can easily create stylized videos in minutes, no previous experience necessary! Here’s a plus: Rocketium allows users to share the same video in different dimensions, optimizing the content for various social media platforms.

2. Hootsuite.

The free plan is decently robust with the ability to: Manage 3 social profiles in one place, Schedule 30 posts in advance, Generate leads with social contests. The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Not too shabby!

3. SocialDrift.

Used by McDonalds, Sprint and major industry influencers with millions of followers, SocialDrift is an Instagram marketer’s best friend. The platform automates Instagram interactions, which help to organically increase follower count. Users just need to provide SocialDrift with information about ideal Instagram followers, and the platform will use machine learning to engage users through likes, comments and follows. Because of this engagement, users will frequently follow accounts in return. In time, SocialDrift can dramatically increase the number of high-quality Instagram followers through the platform’s Instagram bot, named Securebot.

4. AddThis.

AddThis is a social sharing and engagement tool found on many websites. It comes with share and follow buttons to easily distribute your content, boost your social media presence, and grow your audience. Aside from website marketing, AddThis provides valuable data on audience behavior: social engagement, number of people sharing your content, and where traffic comes from.

5. BuzzSumo.

Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share, or to search for content ideas based on what’s performing well. And, if you’ve got some extra cash to invest, BuzzSumo Pro is a powerhouse for competitor research.

Improve your social media marketing this year with a slew of new tools. Create content to promote your brand, engage with customers, and track your success.