Tips about Lowering E-mail Bounces
Reducing and managing the number of electronic mail bounces has never been so vital for an email marketer and a business owner. Frequent managing of e-mail bounces reduces the email wastage and boosts the conversions and transactions.
And for you to do that, you need to make a checklist. This checklist must be observed on a timely basis. The cleaning process could be accomplished manually or through an automaton service that corrects address format, fix typos, and validate email domains.
Many firms experience bounces, which commonly amounts to 2% to 3% of total email sent per month. If you are in this kind of situation, it is advisable that you use an Email Change of Address Service (ECOA). Most ECOA provider follows millions of emails and addresses. And they allow you to keep track of people who changes email addresses, which can help you remove dead emails that will only make your emails bounce back.
Even if you do not experience lots of bounces, we recommend checking your address book regularly for dead addresses. This can be easily accomplished by sending auto-reply affirmation to prospects once they register, subscribe, or purchase.
If the auto reply message bounces, attempt may be made to clarify the recipients real or working e-mail address. The problem may be tackled by including a second email address line within the opt-in type which can confirm whether the email handle entered was correct or not.
One of the fundamental steps to be taken is to make the replace process simpler is to include website accounts and subscriptions administration links in the emails. Basically, you can do that by instructing your customers or purchasers to update their contact information.
You can apply this technique by providing a user a prompt where they will be asked to verify or to update their info. The best time or place to make this prompt appears is when a customer completes a transaction or has just registered in your website.
If any transaction has not been made, contacting or texting a customer’s phone can be used for prompt the user for an information update.
Major email domains like Yahoo, AOL, Hotmail, etc. can be utilized to trace bounces and open rates. If one is completely different from the others or if there is a sudden change, this may be attributed to blacklisting or filtering.
Due to that, it is usually a good idea to check major blacklists and spam databases on your company or email provider. If the email has been blacklisted, no bounce message will probably be acquired even when the message wasn’t delivered.
On the other hand, monitoring and understanding spam filters helps in coping with spam complaints. The terms and circumstances of the spam filters have to be reviewed carefully. Very often, the spam flag addresses are added maliciously or erroneously. These flags have to be removed fast. On a different note, e-mail providers also process bounces.