Do you want to have more sales? Yes, you do. Hard selling is a good way to achieve that. However, do you want to have more customers that are loyal? If you aspire that, then you must learn how to soft sell.

Why soft sell? First of all, the biggest disadvantage of becoming a marketer who tends to hard sell too much is that people will hate you. Do not be that guy who people avoid seeing and talking to. Instead of increasing the number of people you can do business with, you will just decrease it further.

Of course, there is a thin line between hard and soft selling. The biggest difference is how much pushy you can get. And with these set of tips, it will be much easier to do the latter.

1. Always create a sense of urgency. Either you make it appear that your discounted service or product is limited or your company is the only one that can solve their problems without any efforts on their end.
2. Be positive and do not fake it. A positive conversation tends to lead to a positive outcome. Sincerity is key to make your positivity “infect” your targets. Also, a good atmosphere makes people amenable to being agreeable.
3. Make your customer or target consumer feel valuable. Do not hesitate to give them freebies and go for the extra mile. They will remember you easily, and go back to you when they need something.
4. Also, make them feel that they are getting something exclusive. People tend to feel better when they feel they have something not all people have. Let them feel that they are getting the best deals in the world from you.
5. Make them visualize life with you at their beck and call. It is no doubt that everybody aspires to live as a king. Great servitude is always a nice thing to receive. Make your customers feel that you are giving them that.