sSocial media have become a great part in our lives. Most, if not all, people are into social media today. It is one of the powerful source of entertainment, livelihood, communication and even just for personal use. But even the best fall down sometimes, even social media has its time for downfalls. A challenge in social media is keeping up with its new features, tools, the trends and the ever changing applications. Here are some identified challenges with its corresponding solutions.

1. The rise of the videos.

You can ever doubt the existence of the videos because most millenials today are visual learners. Videos will never be out of the picture. You can have the video just as simple as it should be with a little bit of emotion to top it. Make sure the content is relevant to your viewers. You can let your mates have brainstorm to showcase your product or content as simple and as remarkable as it should be. Do not make a video by just making a video. Make sure you do not overthink and waste time just by doing a complex video in which you can do it easily and simply.

2. Be strategic.

You are not opening up your business just to have it alive for just a year. Make sure to have long term plans and prioritize the needs of your viewers because they are the ones who maintained the life of your business. Highlight the important and relevant and useful topics your viewers would want to pay attention at. You also need to make sure that your audience does not view your posts without paying the ad spaces. Offer but not to the point where your business will be at stake. Business is supposed to be give and take.

3. Keep up with your competitors.

Brands and competitors are now up to the impact of social medai engagement instead of having the social media as just platform to advertise the product. This is one of the challenge you can face in 2018 but also a great help in spreading the word that your company is alive and kicking. This year, 2018, is all about making relationship and engaging to the needs and wants of your customers. You also need to provide feedbacks forms for your customers for them to reach you out whenever they feel the need to do so.

4. Where to advertise.

Just because Facebook is a great tool for advertising, Facebook is not the only one in the social media platform, you can try a lot such as LinkedIn and Instagram plus everyone loves Twitter.

With so many trends on each social platform, how are you supposed to know which ones you really need to spend time getting familiar with? Some smaller companies are overwhelmed with the new updates. No one can blame anyone. Everybody loves it, but everyone should understand that it is hard to keep up with social trends when you’re not in the thick of it every day.