Facebook is an American online social media and social networking service company based in Menlo Park, California. As of December 2017, Facebook has 2.13 billion active users around the globe and it is still increasing as the population is growing. Even the unborn child has an account. But there are countries which blocked people from using Facebook, China and North Korea are on top. As of the end of December 2017, there are 25, 105 employees in Facebook around the world. Facebook today is the biggest social media medium where people post and share information to the world. How does Facebook earn money? Well, Facebook is alive because of advertising. A portion of Facebook revenue comes from the bulk access to the social media data sold to the third parties.

Earlier this week, Facebook announced some major changes in their management because of Jason Koum’s decision for leaving his position as WhatsApp’s CEO that is why the people in the management have been moved to other job position such as of David Marcus from the head of Messenger to overseeing how Facebook might be able to use blockchain technology, and what that might look like. But what exactly is blockchain?
Blockchain is a distributed ledger that is made of a system of data blocks which will make cheating impossible because of the various calculations and linking elements. That will make the technology of Facebook possible for financial transactions while on the other hand, it can open nature of blockchain which means that it relies on the oversight of the relative network. It will also makes it possible for the online community to create their own transactional data networks, without the worry of outside regulation along with the fees and risks that generally come with it.

Facebook has done everything and anything it can to prevent people from using other services. It has bought a wide variety of number of other companies be it to acquire their IPs or just to keep its audience from even having the choice to go elsewhere. The recent Cambridge Analytica scandal is not the reason why there is a big percent of users who deleted their account from Facebook that many of the people thought so. But everyone are still keeping an eye on Facebook and how it takes care all of our private information. One of the main reasons and advantage for blockchain technology is that it will transfer to a local area all of the information held on it, and thus it will be kept out of any organization’s hands.

You can think of it this way: Facebook is trying its best to use blockchain social network to integrate all information of its users into one area which makes it more secured and safe. Away from other hands that could possibly make it easier to be dispensed. But will it make Facebook’s revenue compromised? No because Facebook has all sorts of financial strategies to continue storing and selling data.

Facebook is an American online social media and social networking service company based in Menlo Park, California. As of December 2017, Facebook has 2.13 billion active users around the globe and it is still increasing as the population is growing. Even the unborn child has an account. But there are countries which blocked people from using Facebook, China and North Korea are on top. As of the end of December 2017, there are 25, 105 employees in Facebook around the world. Facebook today is the biggest social media medium where people post and share information to the world. How does Facebook earn money? Well, Facebook is alive because of advertising. A portion of Facebook revenue comes from the bulk access to the social media data sold to the third parties.

Facebook has been updating each year and to add up to the new update of Facebook, which is the creation of daily stories, the biggest social media platform has announced 3 new options for Facebook stories. Here are what is coming on every one’s feet:

1. Audio posts.

Facebook will now enable users to post audio clips to their Facebook Stories with, ofcourse, a colorful background. This is beneficial for user with lower bandwith, in which for them, video is not always an option, audio can provide a more engaging, interactive option to combine with images. Having an audio clip option will enable the users to alleviate language barriers and also connects with the increasing usage of voice search.

2. Story archives.

Same with instagram’s update, Facebook story will now have their stories archived! Worried because you can not see your older stories anymore? Worry no more! Because this option will let you see the previous and way back stories you shared. Soon you will see a new ‘Your Archive’ option at the top of your Stories feed, which will give you access to all the Stories that you have previously posted, enabling you to re-use older content. This option will also give you a chance to re-share your previous stories. This can benefit brands on Instagram who wanted to show off specific products or themed content within their profile, although it is not yet clear that the same capacity will be available on Facebook proper as yet.

3. Save it all on Facebook.

And the last new update will enable users to save their camera clips and images direct to Facebook, as opposed to taking up space on their device. This will enable users with limited memory capacity to still save their content. Internal memory capacity is a problem to many phone users, it will be very hard to maximize the space on your phone but with the help of this option, then finally you can have enough space for your phone. Plus if you want to enjoy the moment, without focusing on editing and captioning your Stories posts, you can take a video or picture, then upload it to your Stories feed later.

Facebook stories has not been really a thing to most people today but eventually it will be. This is just the beginning.

There are these people on Facebook who have always gotten several dozen or even several hundred likes within 30 minutes of posting. But some people does not. And yes, it has been hurtful in a way for them. Seeing their posts lingering on their timeline with just a handful of likes was painful, at least for some. It made them feel unworthy, as if no one liked them. It created a feeling that no one cared about what they had to say, or even about them in general. Even worse, it made them believe that they think the things they’ve shared are just dumb. they literally felt like a no one. Do you know what that felt like? Surely some of you do. And that’s okay. Why?

1. We are our own critics. Why is it this way? Why do you feel so bad about yourself and doubt your worth when you don’t get a certain number of likes? Unfortunately, the answer is this: You determine your self-worth, the way you feel and perceive yourself, based upon on how worthy others find you. The more likes you get, the better you feel about yourself. It is as simple as that. If and when you don’t get many (or God forbid, any) likes, it devastates you. you are embarrassed. you tell yourself, “Damn, I shouldn’t have posted this one.” you regret sharing what you did, even though you shared it because you liked it, but no one else did, apparently.

2. As much as you hate to admit it, you have always cared about what other people think of you. you crave approval and you are highly motivated by rewards. At you very core, you are a people pleaser. you truly enjoy making people happy and you want people to like you. For many of the people this sounds like normal behavior. Most of the people care about how they are perceived. But what if this isn’t the best way to go about your life? What if people’s reliance on external sources of approval and happiness is interfering with our innate desires? Perhaps the secret to true happiness lies in your ability to stop worrying about what other people think and start living by your own rules instead.

3. In order to develop your own internal compass you needed to get in touch with what you truly wanted out of life. you need to be confident in your decisions and act according to your own beliefs without being clouded by the expectations of those around you. This all sounds great in theory, but how do you actually go about this? The solution is to change your source of motivation. Psychological research differentiates between intrinsic motivation and extrinsic motivation. Intrinsic motivation is closely aligned with your identity. When acting under intrinsic motivation, you are motivated to do something because you find it satisfying, not because you find the perceived results satisfying. Extrinsic motivation on the other hand, is more reactionary. When you are extrinsically motivated, you do things based on situations and other people. In these cases, you feel pressured to act according social norms instead of aligning with your true interests. The people pleasers of the world fall into the latter category.

More than that, learn how to fall in love with yourself, so you can stop being concerned with how many likes we get.

Facebook has come along way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, all can expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in the way business will be able to use Facebook ads to reach prospects.
Here are the most important Facebook advertising trends for 2018. With them, you can improve your marketing funnel and hopefully find more leads than ever in the coming year.

1. MOO. The bright Facebook ad design immediately catches people’s attention + the ad’s headline says clearly what it is they’re selling. When creating Facebook ad images, it’s always a good idea to use an original photo or animation, it’s an easy way to catch people’s attention and show off your branding.

2. Create colorful ad images. If you think about the Facebook newsfeed, it’s full on photos and dull ads. Creating a colourful ad that pops into people’s eyes is the best way to earn their attention. Research shows that people make up their minds within 90 seconds of their initial interaction with people or products. About 62‐90% of their assessment is based on colors alone. The New York Times is constantly testing new Facebook ad colours to avoid ad fatigue and appeal to more people. And you don’t even need hardcore Photoshop skills to do it.

3. The importance of video ads. Mobile audiences eat up video more hungrily than ever. Altogether, Facebook users watch over 100 million hours of video a day. As a result of their demand and improvements in video players, there is an explosion in both paid and organic video content. On average, videos on Facebook get 135% more organic reach than photos. Your business can potentially improve both its organic reach and engagement on paid posts by creating more promotional assets as videos. Making the switch does not have to be expensive or painful either. With just a few Facebook video ads, you can improve engagement and prospecting. You also help people remember your messaging since people remember video almost seven-times better than they do text.

4. Pipedrive. The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling, it’s made loud and clear in the ad image, main text, headline, and link description.

5. Use highly contrasted colors. A study by UsabilityTools showed that using highly contrasting landing page call-to-actions resulted in 75% higher click-through rate, compared to a low-contrast CTA. Higher contrasts help to draw more attention to your ad. But sometimes, the contrast you’re looking for isn’t the one between ad elements. You can also create Facebook ads that contrast with the entire newsfeed.

6. Carousel ads can use multiple images, multiple offers, or multiple USPs in one go, providing a richer experience and a more compelling CTA.

7. MindTitan. This ad example uses the carousel format that lets you add up to 10 images into a single ad (the perfect way of showcasing your products / telling a story) + the ad’s design has an eye-catching contrast to it. You can use Facebook carousel ads to tell a story, showcase your products, or list the benefits to customers (as MindTitan’s ad does).

8. Create ads that contrast with the entire newsfeed. Sure, there are other aspects that might have contributed to the light ad’s success. However, as everyone kept using this ad design with new ad copy and CTAs, it returned awesome results for months to come.

9. Slideshow ads use lightweight video to load faster and intrude less on the browsing experience. They can be a great transition for small businesses looking to create more video.

Now, you don’t need to worry about your target audience seeing the same ad design over and over again. They’ll only see each design a couple of times, extending your Facebook campaign’s lifetime by multiple weeks.

Did you know that more than half of the population wants to start their own business, but only 10% try to? More and more people try to make it every year. Owning a startup can be challenging in many ways, especially getting what you want on social media. I´ve been working for startups in social media for some years now, and Facebook should always be a big part of the marketing strategy. A Facebook page is a free marketing tool for businesses. Not only can you list your products and services with it, but it also gives you the opportunity to share links and post images and videos to connect easily to your customers. This is where you can show your company’s humane side and develop your brand identity. Let us see how a startup can leverage Facebook’s reach:

1. How to create a facebook page?

Go to facebook.com. Once you’re there, you’ll see a ‘Sign Up’ button on the upper left corner of the page beside the Facebook logo. Click ‘Sign Up’. Again, you need to have a personal account in order to manage your Facebook page. You can change the privacy settings later so that no else sees your personal account if you’re just looking to market your business page.

2. Create a facebook business page.

Go to https://www.facebook.com/pages/create.php to start creating your own page. Select ‘local business’ or whichever category best fits your company.

3. Fill out business details.

Now, fill out the form with the basic details of your business, read the Facebook Pages Terms and check ‘I agree’, and click the ‘Get Started’ button. You’ll be redirected to another form where you’ll provide additional details about your business. Although it has a ‘Skip’ option, it’s a good idea to fill out these details to make your business page appear more professional. When you choose your business category, more specific subcategories will come up– choose the one that best applies to your business. Don’t forget to fill out all the other details such as the description of your business, and your business website if you have one. Creating a unique Facebook address (URL) is also important! A branded URL will makes it easier for people to find your page. Remember that you can only change it once after this, so make sure to double-check. It’s a good idea to use your business name and to keep it consistent with all your online usernames (consistent branding). Sure, it can take some time to fill in all this stuff, but the more specific it is, the better. Think of each little data-point as an opportunity to optimize your page so it’s easier for you to use, quicker for others to find, and better for your marketing.

4. Ensure all business info is complete.

Update your page information. You’ll see this option as you scroll up the page, on the upper right side. Updating your information builds credibility and helps your audience get better acquainted with your brand. There are so many data-points, and if you’re in the initial startup phase you might actually find out some things about your business you didn’t know before through this process. For instance, have you thought about your general business category? Have you ironed out simple things like hours of operation? Do you know your targeted audience? Be thorough.

Creating a local business page on Facebook and listing your products and services can help you generate more leads for your small business. From taking up more space on the search engine results page, to advertising lead magnets to your target audience, understanding how to leverage what Facebook has to offer will greatly enhance your marketing and sales efforts.

Facebook CEO Mark Zuckerberg’s recently announced changes to the company’s news feed have the potential to dramatically affect how people interact on the social network. Over the next few weeks, Facebook’s news feed will start showing fewer news articles, and less marketing content and ads, Zuckerberg wrote. Instead, users should start seeing more vacation videos from their friends, photos of their nephew’s college graduation, and other more family-friendly posts about the people they know. It’s a major change for Facebook, which over the years has shifted from being a social networking service connecting friends and family to one of the world’s biggest distributors of news and online ads. Here’s what you need to know about Facebook’s big news feed change:

1. Facebook will be prioritizing news from trustworthy sources, news that is informative, and news that is relevant to one’s local community.  According to Mark Zuckerberg, “news will always be a critical way for people to start conversations on important topics”. So the team at Facebook is making another major update to make sure that news on the News Feed is of high quality. Specifically, they will be prioritizing the following types of news:

• News from publications that the community rates as trustworthy
• News that people find informative
• News that is relevant to people’s local community

Facebook has been surveying users to help determine the trustworthiness of publications and informativeness of news.

2. In this newest update, Publishers and marketers may find themselves rethinking their social strategy or scale it back altogether. Mark Zuckerberg stated, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” His statement coincides with this new update that will diminish posts from brands, publishers, marketers, and news stories. Facebook is concerned about providing a quality experience that will promote a user’s well-being. Their studies have shown that genuine interactions between friends is what promotes a strong well-being. Publishers and marketers should look to create posts that will generate back-and-forth discussion among Facebook users, such as Oprah’s recent speech at the Golden Globes or local events that may excite a community.

3. Messenger Ads are now Available Worldwide. Initially tested in Australia and Thailand, brands can now reach Facebook users (all 10 billion of them!) directly through their Facebook messenger app. These ads will appear in a user’s inbox, according to Facebook, based on “how many threads a user has, the size of their phone’s physical screen and the pixel density of the display.” Messenger ads come with a “sponsored” label in the home tab of the Messenger app. They are formatted to look like a typical newsfeed ad, including the headline, copy, image, and calls to action. Users can then click through to any website or destination you select when setting up the promotion. If you’re on the receiving side of a Messenger ad, there’s no way to permanently turn off ads, but a user can tap the downward arrow in the bottom right of an ad and see options to report or hide it.

One of the most important thing, marketers must do is stay up-to-date with every algorithm change. What worked in the past does not necessarily work now, and what works now may not work in the future. Stay current on how social media evolves and be prepared to evolve with it.

With the help of entertaining content, better brand positioning, and improved customer experience, Facebook Messenger can be used to establish a long-lasting relationship with customers. Owing to the tremendous popularity of Facebook as a potent social media platform, Facebook Messenger has also got a huge traction in recent years. As a conservative estimate, there are over 1.5 billion Facebook users today who are actively sharing, commenting and liking various interesting posts day-in and day-out. Most if these users are using Facebook Messenger as a preferred medium for individually communicating with each other.

However, this profound messenger platform has more potential than meets the eye. Businesses can implement and integrate Facebook Messenger into various service processes in order to simplify business-customer interaction. Since users have started communicating rich content through pictures, videos, GIFs, emoticons or even PDFs via messenger also, this creates a great opportunity for businesses to make messaging an important part of their strategy. Here are benefits in using Facebook messenger for your business:

1. Provide Service. Some customers post questions in comments, but others prefer private messages. They don’t want to share their personal information publicly, so they send you a message through Facebook messenger. With the help of messenger, you can directly send a private email or message with required information to your customers and clients.

2. Messenger is “safe” but it’s also far more engaging because it’s so versatile. In the mold of China’s WeChat, Facebook Messenger does it all: video calls, emojis, stickers, mobile games, payments, group chats, music, bots, and integrations with services like ride-hailing apps. The ways to engage are endless. And unlike static Facebook brand pages, which resemble the bulletin-boards of yore, Facebook Messenger is a truly 21st-century channel: it’s a never-ending personal conversation.

3. Provide real-time customer care. The Facebook Messenger facilitates a live conversation platform almost as if you are speaking with your customers face-to-face. You can instantly help them choose the size, color and quantity of products they require, you can immediately send them order confirmations, and let them check their shipping info as well. From customers’ perspective, it is always welcome to be given a private support – which is possible via FB Messenger. Using this strategy, you can send your prospective customers a sharable link, which will let them initiate a private message when they click it. Moreover, customers always love to get a real-time response whenever they seek solutions for their problems. In a survey conducted by Sprout Social, as many as 1,000 people were approached; it was found that most consumers expect a response on social media within 4 hours. This clearly makes a case for Facebook Messenger to deliver a real-time customer service.

You can quickly receive and send messages automatically, like weather and traffic updates, to customized communications like receipts, shipping notifications. Also, answering common questions like; business hours and locations, appointment scheduling and confirmations, product or service feedback. This will not only, save you time, but it will also improve the quality of your interactions so you never miss a lead, or opportunity to engage with your customers and clients.

The web is the hottest place at present to earn cash and advertise your products and services. If you are planning to begin an internet business or advertise, then you definitely need to know that, even if the web will probably generate lots of cash or leads for you, it does not imply that it is possible for you to achieve success overnight.

In addition, if you wish to succeed with your company, you have to market it on the internet. You need to remember that you probably have a new web site that nobody knows. If someone is aware of it existence, and she or he might not care.
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It seems that most Facebook pages are suffering from the same dilemma. A drop of engagement. We cannot help it. Facebook is continually changing how it present posts from pages on users’ timelines.

You cannot do with the regular text status updates, or just tagging people on your posts. You need to become creative. And follow these tips that work with today’s social media giant’s setup.
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