Given that YouTube, as everyone know it, has been around since roughly 2005, the unfortunate answer to the question right now is simply that you don’t. Actually, even in the beginning, it wasn’t easy to make money on YouTube because the ad revenue sharing program was by application only. There weren’t any specifically disclosed metrics behind it. It had to do with a subscriber count and a total number of views over a period of time (like the current partnership program as of the time of this writing) but pegging exact numbers was ultimately behind-the-scenes and not at all the full picture by which your channel’s content was judged.

The entertainment industry as a whole is often referred to as having Byzantine (Byzantian?) Economics, which is a way of saying even if there is a method to it, it’s so complex in its structure and unpredictable in its paradigm shifts that you could (paradoxically) improve your odds by going for pure chance. To put it another way, there are statisticians who will tell you you’re better off drawing numbers out of a bag to come up with a potentially winning lottery ticket than to try and come up with random numbers out of your own mind. Here are ways to create money with youtube:

1. Use YouTube to get traffic to your website and blog.

If you’ve got a website or blog which brings in income, you need traffic. Many websites were hard-hit by Google’s Panda, Penguin and Hummingbird updates. If this happened to you, you’re hurting. You can use YouTube to not only regain traffic, but also increase it. Get started with the Creator Playbook. Once you’re set up, consider repurposing some older content into videos, as well as creating new videos. Make sure that you link to your own website in the first line of your video descriptions, so you can funnel your YouTube traffic to where you want it to go.

2. You’ll need to post 2–3 times per week.

You know the term ‘fake it till you make it’? Well, if you want to be a full-time YouTuber, you have to start acting like one. That means you need to post regularly , very, very regularly. Think about it, you don’t only go to work once a month and tell your boss ‘sorry, I was busy, but I am back now!’. Instead, you go to work every day, no excuses. You need to do the same on YouTube. You’ll need to post all the time to build your audience and ensure you have a steady stream of views.

3. Become a YouTube Partner and Make Money From Ads.

The first revenue stream you’ll likely explore is ads. You’ll need to set yourself up as a YouTube Partner, which is easily done in the Creator Studio section of your YouTube account by going to the Channel menu to verify your account and enable Monetization. After you become a Partner, you’ll need to have an AdSense account to opt into Google’s advertising network to actually get paid and see ad revenue reports.

Can you make real money with YouTube? Absolutely. Are you going to generate a massive income by relying on impression-based ad revenue? Probably not. Instead, you need to identify ways in which you can leverage YouTube’s network to accomplish revenue streams.

Facebook is an American online social media and social networking service company based in Menlo Park, California. As of December 2017, Facebook has 2.13 billion active users around the globe and it is still increasing as the population is growing. Even the unborn child has an account. But there are countries which blocked people from using Facebook, China and North Korea are on top. As of the end of December 2017, there are 25, 105 employees in Facebook around the world. Facebook today is the biggest social media medium where people post and share information to the world. How does Facebook earn money? Well, Facebook is alive because of advertising. A portion of Facebook revenue comes from the bulk access to the social media data sold to the third parties.

Facebook has been updating each year and to add up to the new update of Facebook, which is the creation of daily stories, the biggest social media platform has announced 3 new options for Facebook stories. Here are what is coming on every one’s feet:

1. Audio posts.

Facebook will now enable users to post audio clips to their Facebook Stories with, ofcourse, a colorful background. This is beneficial for user with lower bandwith, in which for them, video is not always an option, audio can provide a more engaging, interactive option to combine with images. Having an audio clip option will enable the users to alleviate language barriers and also connects with the increasing usage of voice search.

2. Story archives.

Same with instagram’s update, Facebook story will now have their stories archived! Worried because you can not see your older stories anymore? Worry no more! Because this option will let you see the previous and way back stories you shared. Soon you will see a new ‘Your Archive’ option at the top of your Stories feed, which will give you access to all the Stories that you have previously posted, enabling you to re-use older content. This option will also give you a chance to re-share your previous stories. This can benefit brands on Instagram who wanted to show off specific products or themed content within their profile, although it is not yet clear that the same capacity will be available on Facebook proper as yet.

3. Save it all on Facebook.

And the last new update will enable users to save their camera clips and images direct to Facebook, as opposed to taking up space on their device. This will enable users with limited memory capacity to still save their content. Internal memory capacity is a problem to many phone users, it will be very hard to maximize the space on your phone but with the help of this option, then finally you can have enough space for your phone. Plus if you want to enjoy the moment, without focusing on editing and captioning your Stories posts, you can take a video or picture, then upload it to your Stories feed later.

Facebook stories has not been really a thing to most people today but eventually it will be. This is just the beginning.

As technology arises day by day, people can think of a lot of problem and bad things. Hacking has been a primary problem ever since social media has started its way to bloom. Hackers uses bugs to either open your account to the point that they will own it. Or maybe they will create computer threats, they will steal, even change or destroy your information. They usually install dangerous malware without letting you know. Computer predators destroy other people for their benefit. They are monetized on every destructive way. Hacking is still a problem today, maybe if not for a regular person but for businesses or government top secrets, that information is typically in danger.

Twitter is not an exception in hacking. Twitter is an online news and social media networking service which uses posts known as “tweets”. Users that are registered can post but the unregistered ones can only read. In the quarter of 2007, the number of tweets is only about 400,000 but on the following year, it has risen up to a million to billions of tweets a day. It is one of the biggest social media networking today and it is never an exception in hacking. Users is social media is never safe especially people who are not careful with their accounts and people who has a big image in the society.

That is why Twitter made a decision because of the rising number of hacked accounts to let the people know and be aware of it, they announced to let the people change their password. Twitter found a bug which stored all the password unmasked in an internal log. This means that there is third party that has accessed to those passwords. But they also announced that they already fixed it but still wants to give out awareness to their followers. You need to change your password in twitter or in any social media account that has the same password as in Twitter.
How to change password in Twitter?

1. From the Twitter app, tap on your profile photo near the top left.
2. Tap Settings and privacy.
3. On this menu, tap Account.
4. Tap the Password tab under Log in and security.
5. Enter your current password followed by a new password and then type in the new one again to confirm it.

After entering your info, you’ll see a small pop-up at the bottom of your screen that lets you know your password has successfully been changed. Make sure you create a password that’s strong with a mix of lowercase or uppercase letters, numbers, and special characters. It’s a great way to add an extra layer of protection, and setting it up with Twitter is as simple as making a pie.

1. Tap your profile icon near the top left.
2. Tap Settings and privacy.
3. Tap Account -> Security -> Login verification -> Start.
4. Enter your password to verify your account and then tap the send code button to send a confirmation code to your phone.

After entering your code, two-factor authentication will be enabled on your account.

Lack of website traffic is one of the most common challenges from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. Here are some attempts to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.

1. Infographics.

An infographic is the presentation of information or data in a visual way. Its name sums it up, info + graphic. Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format. One study found that infographics were liked and shared on social media up to three times more often than other content. The viral potential is there.

2. Consistent blogging.

Regularly writing genuinely helpful, value-packed original blog posts on your business blog is the foundation of any content marketing strategy. Blogging increases website traffic in a number of ways. First, it establishes you as a thought leader. Your customers, leads, and target audience learn to trust you and expect the best from you. On top of that, original and useful blog posts are more likely to be shared socially and they encourage repeat visits, so you get more traffic and start putting prospects through your sales funnel.

3. Mark important industry events.

The easiest way to come up with timely, relevant content is by looking at the world around you. For me, one of the most important events in the startup calendar is the TechCrunch conference. So, here’s a timely piece of content about it. You can do the same in any industry. Let’s say you run a sports company. You know that Olympics is coming up in August, which gives you tons of topics to write about. Mark that date in your calendar, as well as any other major events along the way. Set yourself a reminder a week before each event, and create a piece of content about it. That means you will always have some relevant and newsworthy content ready for the big event. Simple. Easy. This should instantly start filling up your content calendar

4. Focus on long tail keywords.

The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic.

5. Memes.

You’ve seen memes. They’re easy to make. They’re viral. They’re hilarious. That’s one of the great benefits of memes, their humor. People love something that they can laugh at, share, and get a kick out of.

A content strategy is still the best (and cheapest) way to drive traffic to your website. But, it isn’t easy. Traffic acquisition takes time, patience, and a schedule. It’s the key to long-term, valuable traffic.

Want more views, clickthroughs, shares, and overall engagement on your social media posts? You’re not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.
Posting visual content is one of the most important things you can do to improve your social media strategy. A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.
But posting visual content for the sake of posting visual content isn’t the best way to optimize your presence on social media. It’s important that your visual content be compelling, relevant, and correctly formatted. Here are some tips to create visual content:

1. Have an established palette or theme.

Stick to similar visual styles across all platforms so your brand carries on a consistent appearance.

2. Use Canva.

Canva enables you to create content, like quote photos, infographics, social media header artwork and photo collages. A particularly handy feature of Canva is that you can size your artwork based on which social media platform you need it for. Canva offers a collection of images, colors and fonts to help you with your creations.

3. Create a hit list.

Having a Hit List can be a great way to source inspiration in order to create your own images. Now, don’t get too excited. Nobody is ending up in the trunk of a car. It’s simply a list of pages or profiles to follow in order to get ideas for what to share and what to create. Share the content you find on a hit list and share your own original content consistently too. Other people are out there looking for great sources of content so if you can end up on their Hit List, even better! This is not about copying. It’s about inspiring you to create your own visuals and putting your own spin on it.

4. Have a brand or style that will inspire you.

Finding a source of inspiration can really help you jumpstart your visual marketing career. It’s not about mimicking a style, but rather adapting elements from different areas and making them part of your own style.

5. Use The Stocks.

The Stocks is a compilation of several of the best royalty-free stock photo websites in one place, in addition to a few paid stock photo sites. You can use the photos for both editorial and commercial purposes, and alter them any way you choose. No more worrying about paying a couple hundred dollars for credits on a stock photo site that isn’t all that great anyway. Pexels and Pixabay are my favorite of the stock photo websites that can be found via The Stocks.This site also has video, audio, icons, fonts and colors that you can download.

Things move fast in Visual Content Creation world. Remember, some of these tips and tools will suit you, some won’t but you can treat it as a “pick and mix”.  Jump in and take what works and use them to create visual content for social media in new, more efficient ways!

Is your business one of the over 600 million accounts currently on Instagram? Are you part of the force that contributes to the 95 million photos and videos shared daily on Instagram? Are you one of the 48.8% of brands currently making their presence felt on the platform? By 2018 the number of brands on Instagram is expected to rise to 70.7%. This means that Instagram could very well overtake Twitter this year! Have you optimised your Instagram business account to get the most out of it for your brand? Here are tips to dominate in instagram this year!

1. Don’t beg your followers to turn on notifications for your content.

If you’ve hooked your followers so hard that they subscribe to your posts on their own, congrats. Ask them to subscribe to you and you’re showing just how afraid you are of falling off their radar. It’s a bitch move. Above that, those who are likely to turn on notifications to brands will likely subscribe to many others as well. What’s going to happen once they start getting bombarded with notifications from everyone? They’ll unfollow you or leave the platform altogether. No one likes spending that much time with even their favourite brands.

2. Step up your hashtags.

Hashtags are your secret weapon to success, especially since only 20 percent of Instagram posts have 6 or more hashtags and 53 percent of posts only have one hashtag. This means you’ll instantly boost your engagement by stepping up your hashtag use, but remember it’s also about quality, not quantity. Every post needs to have multiple relevant hashtags that are specific to your audience. To choose the best hashtags, pay attention to what others are using and use hashtag tracking tools like RebelMouse, Tagboard or Talkwalker. Also, Socialmention.com and Twubs are great places to look. It is hard to influence an Instagram users search history, but Instagram hastags you can control 100%. So take full advantage.

Then, whenever you’re hosting an event, having a promotion, or just need more people to walk through your door, use these hashtags, along with your location to get in front of more people. You can take a look at the way I user hashtags on my business Instagram.

3. Filters.

Statistically Mayfair is the filter that attracts the most engagement. But don’t get hung up on that. We’re only talking a very minor advantage. What the most popular channels do though is use one filter consistently. When someone is exploring your channel for the first time and viewing your images in grid view, your posts will look more appealing if there isn’t a mix of image styles that clash with each other.

4. Stories and Live Video.

Everyone following you has a banner at the tippy top of their news feed, so make sure you’re up there and have great content to share! With stories, you have a semi-permanent block of time (24-hour period) that gives you a lot of flexibility in being topical or current. Both live video and stories let you be more unpolished than what you would post on your regular timeline, so you can focus more on what you’re sharing rather than how. Live video is especially great for engagement because followers who tap into your video can directly comment, so you can ask questions, stir discussion, and become a real living figure for your brand. Live video is great for showing processes and people will stick around to watch if you can promise a final product at the end of it.

5. Develop your brand Instagram strategy before you post and stay true to it.

Posting all willy-nilly may earn you a few ‘Hearts’ at first, but over time you’ll fall through the cracks without a solid foundation.

There is a lot more to social media than just posting and waiting for likes. Use the ideas here to develop a strategy that works for you. Create engagement with a large number of people, and subsequently build your business in the process.

Social media is a very new aspect of our businesses that have taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience. As these systems develop, how you use these platforms for your business must change as well. Here are 10 social media challenges to face in 2018:

1. Keeping pace with changing algorithms and platform innovations.

Organic reach is the elephant in the room, because of its direct impact on budgets, but there are changes, advancements and opportunities across the social media spectrum. Some of those changes can be key to a platform’s effectiveness for a particular brand.

2. The Unstoppable Rise of Video.

You already know the importance of video in your social strategy, but there is one common mistake many marketers are tripping up on – making video just for the sake of having video. Many marketers overthink their video content and end up wasting time producing something that falls flat with their audience. Video is still one of the biggest social media challenges, though there are many simple yet effective solutions. Keep it simple yet captivating. Remember to grab emotion with your video content and make the messaging relevant to your audience’s problem and how you can solve it. Brainstorm a few scenarios where you can go live on Facebook to showcase your culture (which is also great evergreen content). Encourage your employees to share your posts on their personal socials and share on-the-job photos when applicable.

3. Social Media Return-on-Investment Monitoring.

Short-sighted social media vanity metrics will no longer cut it in 2018. It is time to let go of follower counts and page likes and instead focus on factors like customer service expenditures, brand perception monitoring, talent acquisition, supply chain analysis, and reputation risk management. Developing a social outreach strategy focused on ROI monitoring will require brands improve their analytics measuring if they hope to achieve ongoing success.

4. Higher Engagement Rates Between Brands & Customers.

Brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products. It’s absolutely essential to keep your followers happy by providing a network where they can reach you. According to Instagram, at least 80% of its users already follow a brand on the network. Don’t leave your golden chances for communication behind. In 2018, it’s going to continue to be about making relationships and providing feedback when users need it the most from you.

5. Proving the ROI of strategies.

Even when implementation goes flawlessly, effective measurement of your success is crucial. New tactics employed to meet platform changes are especially important to evaluate.

With so many new features on each social platform, how are you supposed to know which ones you really need to spend time getting familiar with? Many smaller brands are growing weary of the influx of new updates. No one can blame anyone. Everybody loves it, but everyone should understand that it is hard to keep up with social trends when you’re not in the thick of it every day.

Social media management software solves a huge problem for competitive businesses – stumbling over the commonness trap.  This means that they will not only help distribute content evenly, but get you acquainted with how that content is performing in front of different audiences. Basically, it sets up the basics of modern crowd-branding and helps you understand what works the best for your product, taking into consideration user personas and specifications you may not be aware of. Are you looking for a new social media management system, or upgrading to a better one? In order to help you make the right decision, we’ve listed the 5 leading social media management tools to watch out for in 2018.

1. Rocketium.

Visual content captures the most audience attention and is prioritized by many social media networks for delivery to your news feed. Regarding information mediums, video is king as the most engaging content type, which means if you’re not producing videos then you’re robbing yourself of audience interaction. Rocketium is an awesome choice to produce videos in a quick and alluring way. With an array of styling options and royalty-free visuals at your disposal, users can easily create stylized videos in minutes, no previous experience necessary! Here’s a plus: Rocketium allows users to share the same video in different dimensions, optimizing the content for various social media platforms.

2. Hootsuite.

The free plan is decently robust with the ability to: Manage 3 social profiles in one place, Schedule 30 posts in advance, Generate leads with social contests. The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Not too shabby!

3. SocialDrift.

Used by McDonalds, Sprint and major industry influencers with millions of followers, SocialDrift is an Instagram marketer’s best friend. The platform automates Instagram interactions, which help to organically increase follower count. Users just need to provide SocialDrift with information about ideal Instagram followers, and the platform will use machine learning to engage users through likes, comments and follows. Because of this engagement, users will frequently follow accounts in return. In time, SocialDrift can dramatically increase the number of high-quality Instagram followers through the platform’s Instagram bot, named Securebot.

4. AddThis.

AddThis is a social sharing and engagement tool found on many websites. It comes with share and follow buttons to easily distribute your content, boost your social media presence, and grow your audience. Aside from website marketing, AddThis provides valuable data on audience behavior: social engagement, number of people sharing your content, and where traffic comes from.

5. BuzzSumo.

Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share, or to search for content ideas based on what’s performing well. And, if you’ve got some extra cash to invest, BuzzSumo Pro is a powerhouse for competitor research.

Improve your social media marketing this year with a slew of new tools. Create content to promote your brand, engage with customers, and track your success.

For marketers, end of the year is the time where they measure and evaluate the effectiveness of their social media campaigns to see if their efforts have made a significant impact on their revenue. They may also be finalizing their social media strategy for the year to see if they are properly allocating their resources, while some are probably already looking into their marketing plan for the upcoming year. Our social media strategies are constantly evolving. We need to keep up with the trends and learn to ride with the changes. Just as technology and consumer behavior will evolve in unpredictable ways, we should be prepared for these new developments as these will change the way you connect with your audience. We must plan for these changes, so we do not get caught off guard when that time comes. While it’s hard to predict how the future of social media marketing will look like in the next 10 years, there are several trends that can be forecasted.
Here are some expert predictions on how of social media marketing will look like in the future:

1. “Hire” more chatbots and leap into the future of social media marketing.

You’ve seen them.  You go to a website, and almost immediately a person sends you a message asking if they can help you. But that person isn’t really a person; it’s a chatbot, programmed to interact with you Chatbots are arguably a big part of the future of social media technology, according to Shana Haynie, co-founder and COO of Vulpine Interactive, a social media marketing company based out of San Diego. “If businesses aren’t jumping on this bandwagon, they should be,” Haynie says. She is particularly impressed with Facebook Messenger chatbots. “People can easily opt-in to your messenger list, where you can set up simple, or extremely intricate, workflows to guide your subscribers towards your desired results,” Hayne says.

2. “When news breaks in the future, it will be covered by a multitude of eyewitnesses streaming live video.

These streams will knit together into a single immersive video, enabling the viewer to virtually experience the event in real time. For better or worse, the world will feel like it’s right around the corner.”- Cory Bergman, BreakingNews Co-Founder

3. Smart speakers.

Consumers are increasingly discovering new ideas, content, and products on smart speaker systems. In fact, most analysts project that the majority of search activities will be conducted through products like Alexa and Google Home. Since much of what we do in the world of social media and content marketing is geared toward helping people find our products, this is a vital trend. When we ask Alexa to find an answer, we don’t get a list of blog posts, videos, or research reports to choose from, we get the ANSWER. So this is a profound development for marketers.

4. Brands will exist across news feeds, stories (where possible), and within messenger services.

The intention isn’t to inundate, but to better integrate into the daily lives of their audience. Bots and virtual assistants for messenger services, or devices such as Amazon’s Echo, allows brands to be seamlessly present. This is happening today with Uber’s and Domino’s availability to take commands on the Echo, and with Harvard Business Review’s bot on Slack. It’s possible that Facebook will open up its M assistant to work with brands to empower more suggested activities based on the conversations users have on its Messenger app. – Kristine Neil, Owner and Creative Director for Markon Brands.

The most recent political cycle has exposed a lot of what was rotten in social media, making us all so constantly aware of what is wrong with ourselves and others that we barely have space in our heads for anything other than frustration and anxiety. If they’re smart, new social media platforms will understand that create a new kind of social networking, a kind that actually feels like a personal asset instead of a detriment.

You see other bloggers killing it on Twitter, and you want some of that success for yourself, but you don’t know where to start. The platform already seems super noisy and has experts on every topic known to man. So what can you do to stand out? You might worry that you need a sophisticated Twitter strategy, but don’t stress. If you focus on a few simple tactics, you’ll easily tap into a community that will support your work and drive the traffic your content deserves. And even if you don’t have tons of followers just yet, you can make the most of those you do have, and start to get on the radars of the influencers that matter. Regardless of whether you’re a big fish or a tiny minnow in the Twitter pond, you can use the following tactics to get more traffic for your content today.

1. Know your audience.

Growing your traffic always starts with your audience if you want to do it right. Untargeted, uninterested “hits” are a waste of time and resources at worst, and at best just pure vanity. This means that driving traffic starts with listening and observing. Get to know your target so you can most efficiently engage them. Twitter has a tool for this. Use search.twitter.com to find what people in your niche are talking about and follow some of their conversations. Once you get an idea of what people are interested in, join in those conversations and talk to people.

2. Tweet the link more than once.

Tweeting a link to your blog more than once is 100% okay, especially if the content is evergreen. What’s the sweet spot here? Well, you don’t want to flood your Twitter timeline with the same content repeatedly. But on the day of publishing, craft 3-5 separate tweets that you’ll publish at different times. This tactic works well because only a small portion of your followers will see each tweet.

3. Make your twitter profile interesting.

Your profile and your username are the first two things your visitors will see when they go to your Twitter page. If your profile looks boring, people won’t bother to read your tweets, not to mention visit the links you post in them. You can’t write a very long bio of yours, but you can enter a few words about you. You can also include a couple of keywords in your bio.

4. Keep good company.

Think of Twitter as the digital version of your neighborhood or city. Follow the businesses on your block or in your area and talk to them on Twitter. You could Retweet them to your followers and ask them to do the same with theirs. People who are already on your block or regularly shop at nearby stores are just feet away from your business. If they see businesses they like having conversations with you, it could convince them to step inside your store front the next time they’re around. Follow local figures and influencers and invite them to your store. Converse with them like you would a friendly, promotional partner.

5. Implement twitter cards.

You want every tweet you send to stand out and Twitter cards are a great way to do this. You can set up your website to make sure that when people share your posts, the image shows up in the tweets they send.

Cross-promoting your blog posts through Twitter can be greatly beneficial in driving more traffic to your blog. It also gives you a lot of engaging content to tweet about!