Since the dawn of social media, brands have been trying to engage and interact with their prospects, leads, and customers in a way that is more human. One way that companies and brands can achieve that type of relationship is through social media. Companies don’t want to be seen as power hungry. Instead, companies want to engage and interact by educating and personalizing their consumers’ online experience. Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods, but you can’t do this by simply creating a page and mindlessly posting updates.You need to have a two-way conversation with your audience on social media. You need to engage them not just as your buyers, but as people and really help them achieve their goals whether it be answering a question or finding a business partner.

As the popularity of connecting with other people on digital platforms continues to grow, social media becomes an increasingly important marketing resource. However, unlike other advertising tactics, social media requires the establishment of a personal connection in order to be most effective. So how does one make that personal connection? Read on.

1. Provide value. Many companies look at social media as simply another avenue of promotion. While it is possible to discriminate new information on social media platforms, consumers recognize ads and many find it invasive to receive propaganda from accounts they are following. What they respond well to are those things that provide a sense of value that don’t feel like a marketing ploy.

2. Technology has opened up new economic avenues all over the globe. When choosing a product or partner, businesses and consumers can select from a worldwide array of organizations. Being selected in this competitive market requires more than just presenting a valuable product or service. As Mark Bonchek and Cara France explain in this Harvard Business Review article, to remain competitive, businesses must create a mutually beneficial relationship between their organization and its customers. An important part of developing any relationship is creating trust between both parties. In her article, The Science of When You Need In-Person Communication, Laura Vanderkam shares that personal interaction is one of the best ways to build trust between individuals and enthusiasm for shared projects. The ability to shake hands, see verbal expressions, and detect other non-verbal cues all help to foster a stronger, more trusting relationship.

3. Helps you connect on a human level. Unlike a one-way conversation where a company typically dominates the narrative and doesn’t really acknowledge or interact with visitors/followers , a two-way conversation directly connects brands and consumers. A two-conversation is a dialogue, where brands speak and listen to their audience, responding directly to their wants and needs.

A business presence on any social media platform should not rely solely on distributing information. It is increasingly important for companies to actively engage with their audience and encourage authentic interaction with users in order to develop and increase brand loyalty. The number of available social media outlets can make it difficult to know where to start. The key is to choose the medium that feels like the most natural fit for the brand.

Given that YouTube, as everyone know it, has been around since roughly 2005, the unfortunate answer to the question right now is simply that you don’t. Actually, even in the beginning, it wasn’t easy to make money on YouTube because the ad revenue sharing program was by application only. There weren’t any specifically disclosed metrics behind it. It had to do with a subscriber count and a total number of views over a period of time (like the current partnership program as of the time of this writing) but pegging exact numbers was ultimately behind-the-scenes and not at all the full picture by which your channel’s content was judged.

The entertainment industry as a whole is often referred to as having Byzantine (Byzantian?) Economics, which is a way of saying even if there is a method to it, it’s so complex in its structure and unpredictable in its paradigm shifts that you could (paradoxically) improve your odds by going for pure chance. To put it another way, there are statisticians who will tell you you’re better off drawing numbers out of a bag to come up with a potentially winning lottery ticket than to try and come up with random numbers out of your own mind. Here are ways to create money with youtube:

1. Use YouTube to get traffic to your website and blog.

If you’ve got a website or blog which brings in income, you need traffic. Many websites were hard-hit by Google’s Panda, Penguin and Hummingbird updates. If this happened to you, you’re hurting. You can use YouTube to not only regain traffic, but also increase it. Get started with the Creator Playbook. Once you’re set up, consider repurposing some older content into videos, as well as creating new videos. Make sure that you link to your own website in the first line of your video descriptions, so you can funnel your YouTube traffic to where you want it to go.

2. You’ll need to post 2–3 times per week.

You know the term ‘fake it till you make it’? Well, if you want to be a full-time YouTuber, you have to start acting like one. That means you need to post regularly , very, very regularly. Think about it, you don’t only go to work once a month and tell your boss ‘sorry, I was busy, but I am back now!’. Instead, you go to work every day, no excuses. You need to do the same on YouTube. You’ll need to post all the time to build your audience and ensure you have a steady stream of views.

3. Become a YouTube Partner and Make Money From Ads.

The first revenue stream you’ll likely explore is ads. You’ll need to set yourself up as a YouTube Partner, which is easily done in the Creator Studio section of your YouTube account by going to the Channel menu to verify your account and enable Monetization. After you become a Partner, you’ll need to have an AdSense account to opt into Google’s advertising network to actually get paid and see ad revenue reports.

Can you make real money with YouTube? Absolutely. Are you going to generate a massive income by relying on impression-based ad revenue? Probably not. Instead, you need to identify ways in which you can leverage YouTube’s network to accomplish revenue streams.

Facebook is an American online social media and social networking service company based in Menlo Park, California. As of December 2017, Facebook has 2.13 billion active users around the globe and it is still increasing as the population is growing. Even the unborn child has an account. But there are countries which blocked people from using Facebook, China and North Korea are on top. As of the end of December 2017, there are 25, 105 employees in Facebook around the world. Facebook today is the biggest social media medium where people post and share information to the world. How does Facebook earn money? Well, Facebook is alive because of advertising. A portion of Facebook revenue comes from the bulk access to the social media data sold to the third parties.

Earlier this week, Facebook announced some major changes in their management because of Jason Koum’s decision for leaving his position as WhatsApp’s CEO that is why the people in the management have been moved to other job position such as of David Marcus from the head of Messenger to overseeing how Facebook might be able to use blockchain technology, and what that might look like. But what exactly is blockchain?
Blockchain is a distributed ledger that is made of a system of data blocks which will make cheating impossible because of the various calculations and linking elements. That will make the technology of Facebook possible for financial transactions while on the other hand, it can open nature of blockchain which means that it relies on the oversight of the relative network. It will also makes it possible for the online community to create their own transactional data networks, without the worry of outside regulation along with the fees and risks that generally come with it.

Facebook has done everything and anything it can to prevent people from using other services. It has bought a wide variety of number of other companies be it to acquire their IPs or just to keep its audience from even having the choice to go elsewhere. The recent Cambridge Analytica scandal is not the reason why there is a big percent of users who deleted their account from Facebook that many of the people thought so. But everyone are still keeping an eye on Facebook and how it takes care all of our private information. One of the main reasons and advantage for blockchain technology is that it will transfer to a local area all of the information held on it, and thus it will be kept out of any organization’s hands.

You can think of it this way: Facebook is trying its best to use blockchain social network to integrate all information of its users into one area which makes it more secured and safe. Away from other hands that could possibly make it easier to be dispensed. But will it make Facebook’s revenue compromised? No because Facebook has all sorts of financial strategies to continue storing and selling data.

Facebook is an American online social media and social networking service company based in Menlo Park, California. As of December 2017, Facebook has 2.13 billion active users around the globe and it is still increasing as the population is growing. Even the unborn child has an account. But there are countries which blocked people from using Facebook, China and North Korea are on top. As of the end of December 2017, there are 25, 105 employees in Facebook around the world. Facebook today is the biggest social media medium where people post and share information to the world. How does Facebook earn money? Well, Facebook is alive because of advertising. A portion of Facebook revenue comes from the bulk access to the social media data sold to the third parties.

Facebook has been updating each year and to add up to the new update of Facebook, which is the creation of daily stories, the biggest social media platform has announced 3 new options for Facebook stories. Here are what is coming on every one’s feet:

1. Audio posts.

Facebook will now enable users to post audio clips to their Facebook Stories with, ofcourse, a colorful background. This is beneficial for user with lower bandwith, in which for them, video is not always an option, audio can provide a more engaging, interactive option to combine with images. Having an audio clip option will enable the users to alleviate language barriers and also connects with the increasing usage of voice search.

2. Story archives.

Same with instagram’s update, Facebook story will now have their stories archived! Worried because you can not see your older stories anymore? Worry no more! Because this option will let you see the previous and way back stories you shared. Soon you will see a new ‘Your Archive’ option at the top of your Stories feed, which will give you access to all the Stories that you have previously posted, enabling you to re-use older content. This option will also give you a chance to re-share your previous stories. This can benefit brands on Instagram who wanted to show off specific products or themed content within their profile, although it is not yet clear that the same capacity will be available on Facebook proper as yet.

3. Save it all on Facebook.

And the last new update will enable users to save their camera clips and images direct to Facebook, as opposed to taking up space on their device. This will enable users with limited memory capacity to still save their content. Internal memory capacity is a problem to many phone users, it will be very hard to maximize the space on your phone but with the help of this option, then finally you can have enough space for your phone. Plus if you want to enjoy the moment, without focusing on editing and captioning your Stories posts, you can take a video or picture, then upload it to your Stories feed later.

Facebook stories has not been really a thing to most people today but eventually it will be. This is just the beginning.

As technology arises day by day, people can think of a lot of problem and bad things. Hacking has been a primary problem ever since social media has started its way to bloom. Hackers uses bugs to either open your account to the point that they will own it. Or maybe they will create computer threats, they will steal, even change or destroy your information. They usually install dangerous malware without letting you know. Computer predators destroy other people for their benefit. They are monetized on every destructive way. Hacking is still a problem today, maybe if not for a regular person but for businesses or government top secrets, that information is typically in danger.

Twitter is not an exception in hacking. Twitter is an online news and social media networking service which uses posts known as “tweets”. Users that are registered can post but the unregistered ones can only read. In the quarter of 2007, the number of tweets is only about 400,000 but on the following year, it has risen up to a million to billions of tweets a day. It is one of the biggest social media networking today and it is never an exception in hacking. Users is social media is never safe especially people who are not careful with their accounts and people who has a big image in the society.

That is why Twitter made a decision because of the rising number of hacked accounts to let the people know and be aware of it, they announced to let the people change their password. Twitter found a bug which stored all the password unmasked in an internal log. This means that there is third party that has accessed to those passwords. But they also announced that they already fixed it but still wants to give out awareness to their followers. You need to change your password in twitter or in any social media account that has the same password as in Twitter.
How to change password in Twitter?

1. From the Twitter app, tap on your profile photo near the top left.
2. Tap Settings and privacy.
3. On this menu, tap Account.
4. Tap the Password tab under Log in and security.
5. Enter your current password followed by a new password and then type in the new one again to confirm it.

After entering your info, you’ll see a small pop-up at the bottom of your screen that lets you know your password has successfully been changed. Make sure you create a password that’s strong with a mix of lowercase or uppercase letters, numbers, and special characters. It’s a great way to add an extra layer of protection, and setting it up with Twitter is as simple as making a pie.

1. Tap your profile icon near the top left.
2. Tap Settings and privacy.
3. Tap Account -> Security -> Login verification -> Start.
4. Enter your password to verify your account and then tap the send code button to send a confirmation code to your phone.

After entering your code, two-factor authentication will be enabled on your account.

It is the month of May that Twitter is expecting a bomb of tweets regarding sports, music and culture and everything else. It is the time when people are gathered together because of the worldwide major events. People will log in and come to twitter for the updates, the news, the fails, the funny moments, the relatable posts everyone have experienced. To share, to gather and unite people from all over the world, regardless of age, race and sexuality. In Twitter, everyone is united even if diversified. People from Twitter, every tweet does matter and it will all boil down to updates and trends.

Twitter have been used by many to stay connected with the world and be informed on what is happening to the universe. Twitter is used by business and for active movement with a cause for their promotion and outreach. Even for research, by simply searching for tweets, it is more likely that you can quickly find informal reviews and research regarding products or service or even just for news’ sake. Not only regular people can take advantage of Twitter’s benefits, as well as the businesses that are or are not well off in the market. everyone can use Twitter, even if you are young or old, white or black or brown, female or male or gay or tomboy. You are welcome to Twitter and you are part of its worldwide family.

To help you with your strategic planning, and enable you to have insights into relevant events, Twitter has released its latest monthly calendar, which outlines all the major dates for you to be aware of, along with their relative tweet volume, showing you where the platform’s audience is most engaged. This could help you or the businesses involved in Twitter. Now, what are the major events in Twitter this May?

sSocial media have become a great part in our lives. Most, if not all, people are into social media today. It is one of the powerful source of entertainment, livelihood, communication and even just for personal use. But even the best fall down sometimes, even social media has its time for downfalls. A challenge in social media is keeping up with its new features, tools, the trends and the ever changing applications. Here are some identified challenges with its corresponding solutions.

1. The rise of the videos.

You can ever doubt the existence of the videos because most millenials today are visual learners. Videos will never be out of the picture. You can have the video just as simple as it should be with a little bit of emotion to top it. Make sure the content is relevant to your viewers. You can let your mates have brainstorm to showcase your product or content as simple and as remarkable as it should be. Do not make a video by just making a video. Make sure you do not overthink and waste time just by doing a complex video in which you can do it easily and simply.

2. Be strategic.

You are not opening up your business just to have it alive for just a year. Make sure to have long term plans and prioritize the needs of your viewers because they are the ones who maintained the life of your business. Highlight the important and relevant and useful topics your viewers would want to pay attention at. You also need to make sure that your audience does not view your posts without paying the ad spaces. Offer but not to the point where your business will be at stake. Business is supposed to be give and take.

3. Keep up with your competitors.

Brands and competitors are now up to the impact of social medai engagement instead of having the social media as just platform to advertise the product. This is one of the challenge you can face in 2018 but also a great help in spreading the word that your company is alive and kicking. This year, 2018, is all about making relationship and engaging to the needs and wants of your customers. You also need to provide feedbacks forms for your customers for them to reach you out whenever they feel the need to do so.

4. Where to advertise.

Just because Facebook is a great tool for advertising, Facebook is not the only one in the social media platform, you can try a lot such as LinkedIn and Instagram plus everyone loves Twitter.

With so many trends on each social platform, how are you supposed to know which ones you really need to spend time getting familiar with? Some smaller companies are overwhelmed with the new updates. No one can blame anyone. Everybody loves it, but everyone should understand that it is hard to keep up with social trends when you’re not in the thick of it every day.

Lack of website traffic is one of the most common challenges from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. Here are some attempts to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.

1. Infographics.

An infographic is the presentation of information or data in a visual way. Its name sums it up, info + graphic. Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format. One study found that infographics were liked and shared on social media up to three times more often than other content. The viral potential is there.

2. Consistent blogging.

Regularly writing genuinely helpful, value-packed original blog posts on your business blog is the foundation of any content marketing strategy. Blogging increases website traffic in a number of ways. First, it establishes you as a thought leader. Your customers, leads, and target audience learn to trust you and expect the best from you. On top of that, original and useful blog posts are more likely to be shared socially and they encourage repeat visits, so you get more traffic and start putting prospects through your sales funnel.

3. Mark important industry events.

The easiest way to come up with timely, relevant content is by looking at the world around you. For me, one of the most important events in the startup calendar is the TechCrunch conference. So, here’s a timely piece of content about it. You can do the same in any industry. Let’s say you run a sports company. You know that Olympics is coming up in August, which gives you tons of topics to write about. Mark that date in your calendar, as well as any other major events along the way. Set yourself a reminder a week before each event, and create a piece of content about it. That means you will always have some relevant and newsworthy content ready for the big event. Simple. Easy. This should instantly start filling up your content calendar

4. Focus on long tail keywords.

The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic.

5. Memes.

You’ve seen memes. They’re easy to make. They’re viral. They’re hilarious. That’s one of the great benefits of memes, their humor. People love something that they can laugh at, share, and get a kick out of.

A content strategy is still the best (and cheapest) way to drive traffic to your website. But, it isn’t easy. Traffic acquisition takes time, patience, and a schedule. It’s the key to long-term, valuable traffic.

Social media is a very new aspect of our businesses that have taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience. As these systems develop, how you use these platforms for your business must change as well. Here are 10 social media challenges to face in 2018:

1. Keeping pace with changing algorithms and platform innovations.

Organic reach is the elephant in the room, because of its direct impact on budgets, but there are changes, advancements and opportunities across the social media spectrum. Some of those changes can be key to a platform’s effectiveness for a particular brand.

2. The Unstoppable Rise of Video.

You already know the importance of video in your social strategy, but there is one common mistake many marketers are tripping up on – making video just for the sake of having video. Many marketers overthink their video content and end up wasting time producing something that falls flat with their audience. Video is still one of the biggest social media challenges, though there are many simple yet effective solutions. Keep it simple yet captivating. Remember to grab emotion with your video content and make the messaging relevant to your audience’s problem and how you can solve it. Brainstorm a few scenarios where you can go live on Facebook to showcase your culture (which is also great evergreen content). Encourage your employees to share your posts on their personal socials and share on-the-job photos when applicable.

3. Social Media Return-on-Investment Monitoring.

Short-sighted social media vanity metrics will no longer cut it in 2018. It is time to let go of follower counts and page likes and instead focus on factors like customer service expenditures, brand perception monitoring, talent acquisition, supply chain analysis, and reputation risk management. Developing a social outreach strategy focused on ROI monitoring will require brands improve their analytics measuring if they hope to achieve ongoing success.

4. Higher Engagement Rates Between Brands & Customers.

Brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products. It’s absolutely essential to keep your followers happy by providing a network where they can reach you. According to Instagram, at least 80% of its users already follow a brand on the network. Don’t leave your golden chances for communication behind. In 2018, it’s going to continue to be about making relationships and providing feedback when users need it the most from you.

5. Proving the ROI of strategies.

Even when implementation goes flawlessly, effective measurement of your success is crucial. New tactics employed to meet platform changes are especially important to evaluate.

With so many new features on each social platform, how are you supposed to know which ones you really need to spend time getting familiar with? Many smaller brands are growing weary of the influx of new updates. No one can blame anyone. Everybody loves it, but everyone should understand that it is hard to keep up with social trends when you’re not in the thick of it every day.

As a marketing manager, you have a ton of work to do. Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress. You have to check in on your campaigns, approve graphics, pull analytics, and the list goes on. Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps.

Why Are Checklists Important?

Checklists are essential for any manager. Actually, that’s true for almost any position, which is why they are so critical to today’s work environment. In fact, Atul Gawande, author of “The Checklist Manifesto” talks about how to the world is so busy and complicated that we need a checklist to keep up with everything. He’s literally a surgeon, too. If he needs checklists, marketers probably do as well. Checklists help by:

• Keeping you on track and organized.
• Ensuring that you don’t forget something in the process.
• Help you maintain consistency.
• Help delegate tasks to the rest of your social media team and ensure that they are also getting their work done.

And that’s just one day! Not to mention, that’s just social media. You’re probably balancing other things on top of your social media management. In summary, get yourself a checklist, there’s too much going on with your day-to-day work not to. Create Checklists In CoSchedule With Task Templates You can move all of your checklists into one place with Task Templates from CoSchedule. Getting them set up in your calendar is easy. Select the task template icon. Add in the tasks from your checklist and assign them to a person in your calendar with a due date. Title and save your template once it’s ready.

Finish Any Outstanding Tasks

The first part of any social media marketers day should be to finish any outstanding tasks from the day before.

Check That Posts That Are Publishing Today Are Ready To Go

This step in your daily checklist involves three parts:

1. Ensure that any accounts tagged in your posts are correct. The last thing you want to do is send out a post that links to the wrong account.

2. Make sure any links in your posts are working. Broken links are no good.

3. Double-check for spelling errors. Simple mistakes can leave a lasting (and unfortunately, negative) impression.

Review Any Meetings On Your Agenda For Today

Meeting to discuss an upcoming campaign? Do yourself a favor and review your notes and research before you head in.

Check The Status Of Upcoming Graphics and Videos

If upcoming posts still don’t have the images, graphics, or videos they need, check in with the teams responsible for creating them. This is especially important because if you and need to make edits, you don’t want to be adding visual content at the last minute.

Review Any Visual Media That Needs To Be Approved For Your Social Channels

If graphics or videos are waiting for approval, make your edit notes and get them back to their respective teams in a timely manner.

Edit Upcoming Content For Each Social Media Channel

If you have a writer crafting social copy, review every post before it’s published.

Approve Any Content That Is Ready For Publish

Once the graphics are uploaded, and the content is edited, you can approve your posts to publish to your channels. Ensure that your social media publishing tool has approval features to make sure everything that publishes is actually ready to go.

Engage With Thought Leaders

There are thought leaders in every industry. Set aside time each day to engage with them, and find new people to follow. Share advice, tactics, and more to help develop that relationship. You never know when they might call for a favor. Plus, engaging with thought leaders can help keep you on top of the latest trends in your industry and increase your authority.

Reshare Content From Partners and Influencers

If you are working with a partner or influencer, show their content a little love by sharing it to your channels. This can also help fill gaps in your social media schedule if you’re running out of content ideas.

Update Your Social Media Calendar

Your social media strategy lives and dies by your calendar. Which means that it should always be up to date. Check in every day to ensure projects, messages, reports, and meetings haven’t moved dates.