Social media has now become the go-to place for recreation for young people nowadays, whether it’s watching videos, creating memes, or sharing their everyday life. The latest feature to this world of entertainment is an application known as TikTok. It’s an app that allows you to play different characters from television soaps, movies and music. The demand for the app has exploded and the app is currently averaging 1.5 million downloaded. Aren’t you amazed? Speaking of grabbing potential opportunities. TikTok began incorporating advertisements. We’ll tell you how you can make use of the fastest growing entertainment app in the world to increase your online presence.

The audience is reached by the content because they can remain on the platform. Know the steps involved in using TikTok first. The short form video is important because it can amuse or educate viewers in some way. You can obtain some sponsorships and partnerships if your content is worthwhile.

Making money on TikTok involves the following steps:

1. Create a Profile

A good profile will make an impression on the first day of TikTok, which allows you to make a profile that stands out from the rest of the circles. If you’re about to launch, you could create a profile that’s enthusiastic and unique among other profiles. Create a unique content you intend to create on your account.

2. Research on other platforms

If you’re about to reach your goal, start taking notes on what type of video you think will be popular. If you know which idea brings success, you will be able to know the type of content that plays in TikTok. When you’re done with the video, make use of the songs that have become viral. These types of ideas could be great for creating an excellent video of high quality TikTok video. You could also look up your questions in other applications such as Instagram and Youtube for a chance to connect with a large audience.

3. Boost your Content

The primary goal of making money from TikTok is to be a participant in the app who is aware of every subsequent reach of the app. When creating content that is appropriate be sure it is seen by a large audience. you are able to buy views on TikTok to increase your profile’s visibility for the public. Once you have done that, you should establish a routine of driving visitors organically onto your website. As you become more accustomed to the traffic coming through your site, the more partnerships and sponsorships on TikTok.

4. Brand Sponsorships

If you implement the steps regularly, it will help you increase your followers in a short time. Once you reach a certain level, you’ll be able to obtain approval from companies or brands to promote their products on TikTok. Be sure your content appeals to the users because it’s the basis for earning profits on TikTok. If you create well-balanced content, you will earn money from the application. As an influencer, you can gain a lot of followers on TikTok, and this increases the credibility of the brand. In order to make money through TikTok, it is essential to have a certain number of followers and likes. develop a strategy for marketing that can make it visible to the users.

Since the dawn of social media, brands have been trying to engage and interact with their prospects, leads, and customers in a way that is more human. One way that companies and brands can achieve that type of relationship is through social media. Companies don’t want to be seen as power hungry. Instead, companies want to engage and interact by educating and personalizing their consumers’ online experience. Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods, but you can’t do this by simply creating a page and mindlessly posting updates.You need to have a two-way conversation with your audience on social media. You need to engage them not just as your buyers, but as people and really help them achieve their goals whether it be answering a question or finding a business partner.

As the popularity of connecting with other people on digital platforms continues to grow, social media becomes an increasingly important marketing resource. However, unlike other advertising tactics, social media requires the establishment of a personal connection in order to be most effective. So how does one make that personal connection? Read on.

1. Provide value. Many companies look at social media as simply another avenue of promotion. While it is possible to discriminate new information on social media platforms, consumers recognize ads and many find it invasive to receive propaganda from accounts they are following. What they respond well to are those things that provide a sense of value that don’t feel like a marketing ploy.

2. Technology has opened up new economic avenues all over the globe. When choosing a product or partner, businesses and consumers can select from a worldwide array of organizations. Being selected in this competitive market requires more than just presenting a valuable product or service. As Mark Bonchek and Cara France explain in this Harvard Business Review article, to remain competitive, businesses must create a mutually beneficial relationship between their organization and its customers. An important part of developing any relationship is creating trust between both parties. In her article, The Science of When You Need In-Person Communication, Laura Vanderkam shares that personal interaction is one of the best ways to build trust between individuals and enthusiasm for shared projects. The ability to shake hands, see verbal expressions, and detect other non-verbal cues all help to foster a stronger, more trusting relationship.

3. Helps you connect on a human level. Unlike a one-way conversation where a company typically dominates the narrative and doesn’t really acknowledge or interact with visitors/followers , a two-way conversation directly connects brands and consumers. A two-conversation is a dialogue, where brands speak and listen to their audience, responding directly to their wants and needs.

A business presence on any social media platform should not rely solely on distributing information. It is increasingly important for companies to actively engage with their audience and encourage authentic interaction with users in order to develop and increase brand loyalty. The number of available social media outlets can make it difficult to know where to start. The key is to choose the medium that feels like the most natural fit for the brand.

It is the month of May that Twitter is expecting a bomb of tweets regarding sports, music and culture and everything else. It is the time when people are gathered together because of the worldwide major events. People will log in and come to twitter for the updates, the news, the fails, the funny moments, the relatable posts everyone have experienced. To share, to gather and unite people from all over the world, regardless of age, race and sexuality. In Twitter, everyone is united even if diversified. People from Twitter, every tweet does matter and it will all boil down to updates and trends.

Twitter have been used by many to stay connected with the world and be informed on what is happening to the universe. Twitter is used by business and for active movement with a cause for their promotion and outreach. Even for research, by simply searching for tweets, it is more likely that you can quickly find informal reviews and research regarding products or service or even just for news’ sake. Not only regular people can take advantage of Twitter’s benefits, as well as the businesses that are or are not well off in the market. everyone can use Twitter, even if you are young or old, white or black or brown, female or male or gay or tomboy. You are welcome to Twitter and you are part of its worldwide family.

To help you with your strategic planning, and enable you to have insights into relevant events, Twitter has released its latest monthly calendar, which outlines all the major dates for you to be aware of, along with their relative tweet volume, showing you where the platform’s audience is most engaged. This could help you or the businesses involved in Twitter. Now, what are the major events in Twitter this May?

sSocial media have become a great part in our lives. Most, if not all, people are into social media today. It is one of the powerful source of entertainment, livelihood, communication and even just for personal use. But even the best fall down sometimes, even social media has its time for downfalls. A challenge in social media is keeping up with its new features, tools, the trends and the ever changing applications. Here are some identified challenges with its corresponding solutions.

1. The rise of the videos.

You can ever doubt the existence of the videos because most millenials today are visual learners. Videos will never be out of the picture. You can have the video just as simple as it should be with a little bit of emotion to top it. Make sure the content is relevant to your viewers. You can let your mates have brainstorm to showcase your product or content as simple and as remarkable as it should be. Do not make a video by just making a video. Make sure you do not overthink and waste time just by doing a complex video in which you can do it easily and simply.

2. Be strategic.

You are not opening up your business just to have it alive for just a year. Make sure to have long term plans and prioritize the needs of your viewers because they are the ones who maintained the life of your business. Highlight the important and relevant and useful topics your viewers would want to pay attention at. You also need to make sure that your audience does not view your posts without paying the ad spaces. Offer but not to the point where your business will be at stake. Business is supposed to be give and take.

3. Keep up with your competitors.

Brands and competitors are now up to the impact of social medai engagement instead of having the social media as just platform to advertise the product. This is one of the challenge you can face in 2018 but also a great help in spreading the word that your company is alive and kicking. This year, 2018, is all about making relationship and engaging to the needs and wants of your customers. You also need to provide feedbacks forms for your customers for them to reach you out whenever they feel the need to do so.

4. Where to advertise.

Just because Facebook is a great tool for advertising, Facebook is not the only one in the social media platform, you can try a lot such as LinkedIn and Instagram plus everyone loves Twitter.

With so many trends on each social platform, how are you supposed to know which ones you really need to spend time getting familiar with? Some smaller companies are overwhelmed with the new updates. No one can blame anyone. Everybody loves it, but everyone should understand that it is hard to keep up with social trends when you’re not in the thick of it every day.

Strong websites are not an assurance for visitor engagement. Most of the people today are already using social media. Social media are never and can never be obsolete. You can use social media to drive engagement because that is one of the reasons why social media exists. It lets people interact and share with one another. By using these tips and ways, you can drive more visitors on your website and have higher result in your market. here are some ways to keep the ball rolling:

1. Write for your readers as you.

Write for the people, make sure it is in humane as much as possible and has good effect for the eyes of the people. But never be scared to add your personality to the content because it is a vital part for your readers to get to know you. And who they are dealing with. Be new. Be original. You need to directly address this to your readers. You also need to keep the tone of your writings in a warm and welcoming manner. Talk to your audience as if you are sharing a story to your grandchild. True and with feelings.

2. Content with emotion.

You can do humor, a show, inspirational or even have them intellectually inclined. For humor, it is more likely to be incrypted in a customers mind. Everyone needs a little fun and laughter. Humor can easily connect with others. Although not all of us can do well in giving humors in terms of impact. Sometimes, customers wants entertainment. You can give it to them through your contents. Remember, the rule in marketing is to give your customer what they wanted and needed. Speaking of contagious, inspirational content is one way to receive much more attention but never go overboard. Make sure to research your target readers interests. You can share if you can not create.

3. Quizzes.

Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a way to engage the customer’s interest in products. Results can be useful for resource and reviews for the brand. With quizzes, the website and brand can receive 75% of the traffic from social media, you need to have a strategy also to generate and keep the buzz from buzzing and spreading. A great way to encourage engagement, provide a score users can share on their social media channels.

The resources and options are in the internet to make content that attracts customers and maybe investors. You just need to find the best content for your brand and readers. From there, you can easily form a content strategy around that. If your posts are relevant, valuable, and have interactive features, you will notice a positive and greater effect on your social media engagement. You can have the 3 tips to try on and you can add them to your social media content plan.

As a marketing manager, you have a ton of work to do. Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress. You have to check in on your campaigns, approve graphics, pull analytics, and the list goes on. Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps.

Why Are Checklists Important?

Checklists are essential for any manager. Actually, that’s true for almost any position, which is why they are so critical to today’s work environment. In fact, Atul Gawande, author of “The Checklist Manifesto” talks about how to the world is so busy and complicated that we need a checklist to keep up with everything. He’s literally a surgeon, too. If he needs checklists, marketers probably do as well. Checklists help by:

• Keeping you on track and organized.
• Ensuring that you don’t forget something in the process.
• Help you maintain consistency.
• Help delegate tasks to the rest of your social media team and ensure that they are also getting their work done.

And that’s just one day! Not to mention, that’s just social media. You’re probably balancing other things on top of your social media management. In summary, get yourself a checklist, there’s too much going on with your day-to-day work not to. Create Checklists In CoSchedule With Task Templates You can move all of your checklists into one place with Task Templates from CoSchedule. Getting them set up in your calendar is easy. Select the task template icon. Add in the tasks from your checklist and assign them to a person in your calendar with a due date. Title and save your template once it’s ready.

Finish Any Outstanding Tasks

The first part of any social media marketers day should be to finish any outstanding tasks from the day before.

Check That Posts That Are Publishing Today Are Ready To Go

This step in your daily checklist involves three parts:

1. Ensure that any accounts tagged in your posts are correct. The last thing you want to do is send out a post that links to the wrong account.

2. Make sure any links in your posts are working. Broken links are no good.

3. Double-check for spelling errors. Simple mistakes can leave a lasting (and unfortunately, negative) impression.

Review Any Meetings On Your Agenda For Today

Meeting to discuss an upcoming campaign? Do yourself a favor and review your notes and research before you head in.

Check The Status Of Upcoming Graphics and Videos

If upcoming posts still don’t have the images, graphics, or videos they need, check in with the teams responsible for creating them. This is especially important because if you and need to make edits, you don’t want to be adding visual content at the last minute.

Review Any Visual Media That Needs To Be Approved For Your Social Channels

If graphics or videos are waiting for approval, make your edit notes and get them back to their respective teams in a timely manner.

Edit Upcoming Content For Each Social Media Channel

If you have a writer crafting social copy, review every post before it’s published.

Approve Any Content That Is Ready For Publish

Once the graphics are uploaded, and the content is edited, you can approve your posts to publish to your channels. Ensure that your social media publishing tool has approval features to make sure everything that publishes is actually ready to go.

Engage With Thought Leaders

There are thought leaders in every industry. Set aside time each day to engage with them, and find new people to follow. Share advice, tactics, and more to help develop that relationship. You never know when they might call for a favor. Plus, engaging with thought leaders can help keep you on top of the latest trends in your industry and increase your authority.

Reshare Content From Partners and Influencers

If you are working with a partner or influencer, show their content a little love by sharing it to your channels. This can also help fill gaps in your social media schedule if you’re running out of content ideas.

Update Your Social Media Calendar

Your social media strategy lives and dies by your calendar. Which means that it should always be up to date. Check in every day to ensure projects, messages, reports, and meetings haven’t moved dates.

By now, you’ve probably heard the term “dark post” bouncing around the social media world for years. But what are dark posts, exactly? Instagram pics with bad lighting? Edgy content from death metal fan pages? Status updates from Darth Vader? Sadly, no. The reality is much more straightforward. Dark posts are targeted ads on social media. Unlike boosted and organic posts, though, they don’t appear on your timeline. They also don’t show up in the feeds of your followers.

Instead, they show up as sponsored content in the feeds of users you’re specifically targeting. Because they’re not “published” the same way as organic posts, dark posts are more formally known on Facebook as unpublished posts. They’re not formally on your page. Effectively, they only exist for the targeted users that see them. To avoid confusion, we’re not talking about dark social here, it’s actually totally unrelated. Dark social refers to traffic to your website from social media that isn’t detected by analytics tools. Dark posts, on the other hand, are simply social media ads that don’t show up on your timeline.

Although Facebook invented the concept, dark posts exist on all major social media platforms.
When advertising on Facebook, LinkedIn, Pinterest, and Twitter, you can select whether to boost organic content or create a dark post. When it comes to Snapchat and Instagram, all of your ads are technically “dark posts” by default. But why bother coming to the dark side? Well, there are a lot of benefits to creating dark posts on social media.

Dark/unpublished posts

Let’s start with dark/unpublished posts. These posts are ad objects that appear in consumer timelines, but do not exist on the company’s social page. They appear as normal-looking posts, but have calls to action like “Learn More,” “Shop Now,” or “Like Page.”

Dark social

Dark Social is an entirely different beast: it has nothing to do with ads. It refers simply to the private sharing of links via mediums that don’t pass a referrer in traditional web analytics platforms, such as email, Slack, Text, Facebook Messenger, and WeChat. When we break down the term Dark Social, “Dark” relates to the fact that these conversions are often falsely attributed to direct traffic in your web analytics tool. The “social” component comes from the fact that this is a social interaction of two or more people. If it makes it easier, just think “private sharing.” Dark Social data is absolutely critical, not just for social teams, but for your marketing organization as a whole. In fact, you should be viewing Dark Social as its own marketing channel, one that contains a goldmine of data. Right now, around 80% of all sharing is dark. 80%!!! These private shares represent consumers who are typically at the bottom of the marketing funnel and/or huge fans and advocates of your brand. These are people sharing links to your products so that their friends, families, and co-workers will buy them, read your articles, and share your quizzes to help determine “Which Wildlife Excursion Should You Try In Manitoba?”

These interactions are occurring all the time, and you are missing the chance to optimize your content for goal completions that matter to your business. You are missing a nuanced perspective on the social activity sitting in your direct traffic bucket. Using this data, you can learn which products, content, or other web pages resonate most with your audience, so you can transform your social, email, and ad campaigns around the topics people likely to buy and engage deeply with your brand care most about.

Want more views, clickthroughs, shares, and overall engagement on your social media posts? You’re not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.
Posting visual content is one of the most important things you can do to improve your social media strategy. A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.
But posting visual content for the sake of posting visual content isn’t the best way to optimize your presence on social media. It’s important that your visual content be compelling, relevant, and correctly formatted. Here are some tips to create visual content:

1. Have an established palette or theme.

Stick to similar visual styles across all platforms so your brand carries on a consistent appearance.

2. Use Canva.

Canva enables you to create content, like quote photos, infographics, social media header artwork and photo collages. A particularly handy feature of Canva is that you can size your artwork based on which social media platform you need it for. Canva offers a collection of images, colors and fonts to help you with your creations.

3. Create a hit list.

Having a Hit List can be a great way to source inspiration in order to create your own images. Now, don’t get too excited. Nobody is ending up in the trunk of a car. It’s simply a list of pages or profiles to follow in order to get ideas for what to share and what to create. Share the content you find on a hit list and share your own original content consistently too. Other people are out there looking for great sources of content so if you can end up on their Hit List, even better! This is not about copying. It’s about inspiring you to create your own visuals and putting your own spin on it.

4. Have a brand or style that will inspire you.

Finding a source of inspiration can really help you jumpstart your visual marketing career. It’s not about mimicking a style, but rather adapting elements from different areas and making them part of your own style.

5. Use The Stocks.

The Stocks is a compilation of several of the best royalty-free stock photo websites in one place, in addition to a few paid stock photo sites. You can use the photos for both editorial and commercial purposes, and alter them any way you choose. No more worrying about paying a couple hundred dollars for credits on a stock photo site that isn’t all that great anyway. Pexels and Pixabay are my favorite of the stock photo websites that can be found via The Stocks.This site also has video, audio, icons, fonts and colors that you can download.

Things move fast in Visual Content Creation world. Remember, some of these tips and tools will suit you, some won’t but you can treat it as a “pick and mix”.  Jump in and take what works and use them to create visual content for social media in new, more efficient ways!

Social Sharing is now an integral part of our internet experience. Social media is constantly on the rise and it is becoming popular with older folk as well. With so much information on the internet, it is a real feat to track down what you really need. Search engines make it possible to find information that you need, but social media also plays a significant role in helping you find your favorite websites. Why ? Your friends or the people whom you follow have a lot in common with you and when they share something, it is far more likely that you’ll find the shared information of interest. 72% of internet users are active on social media and it represents a marketing opportunity which you cannot ignore. After search engines, it is social media that drives most traffic to websites. Unlike normal advertisements and television slots, it serves as a 2-way communication and helps build brand awareness.

Creating good content is only a job half done. Getting it before the target audience is the other tricky half. That’s where social sharing can give a leg up. You can tap a share button from almost any screen and content is instantly shared. There are many Social Sharing Plugins For WordPress available which you could use on your website.

1. Monarch Social Media Sharing Plugin for WordPress.

Monarch is the premium social sharing WordPress plugin by Elegant Themes, and in our opinion it really is one of the best social media plugins you can choose for your WordPress website. Included with their developer and lifetime licenses, Monarch is the perfect solution for all of your social sharing needs. With more than 35+ social networks, 5 different button locations, 6 pop-up and fly-in triggers, optional counts, custom colors and more all built-in you can literally build your own one of a kind set of social buttons.

2. Social Warfare.

Social Warfare comes from the Warfare Plugins company. It’s a simple and sleek solution for getting your posts and pages shared. The main reason users like Social Warfare is because the buttons are attractive.

3. Easy Social Sharing.

Easy Social Sharing is one of the best free social sharing plugins for WordPress. Firstly, it is our home product i.e. created by ThemeGrill, tested and also used in many of our own and client projects. Secondly, it is easy to use, simple yet powerful that is suitable for beginners as well as experts. Like its name, Easy Social Sharing plugin has simplified social sharing on WordPress.

4. Sumo Share.

This isn’t your typical WordPress plugin. Sumo is a suite of apps designed to help you grow your traffic. While you can use these apps with any site that supports HTML, they have a specific WordPress plugin which makes setup extremely easy. The app that allows you to add social sharing buttons is called “Share”, and it performs brilliantly. There are a huge number of places that you can add your social buttons to and it’s all done by a clickable interface. Just click on where you want them to go. You can select a different placement for mobile devices too.

5. Revive Old Posts.

Revive Old Posts is a well known and very effective plugin that will help to get constant traffic to the old posts on your blog. With this plugin you can completely automate the process of sharing your old posts, you can schedule it and add hashtags automatically right from your WordPress dashboard.

It is important not to go overboard and put in all the WordPress social sharing plugins that are available. Add only what is necessary and what is suitable to the demography of your site’s audiences.

Snapchat is a social media platform by which users communicate through chat and time-limited media. Many businesses are jumping on board with the app, finding new and creative ways to use Snapchat for marketing. Yet there are still some businesses and marketers who are not quite there—be they skeptical, unclear about, or just not interested in Snapchat. Like any social media platform, Snapchat isn’t for every business. However, there are several benefits to marketing through Snapchat if it is in fact the right fit. The infographic looks into the following:

1. Snapchat in numbers.

First, the infographic delves into mind-blowing statistics to prove the popularity of Snapchat and its sphere of influence. With 100 million daily active users, an average user spending 30 mins on the app and 8 billion Snapchat daily video views, the staggering numbers prove the enormity of the app’s success.

2. No stale profile.

Early advice for businesses just getting started with Facebook was to make sure to post to profiles regularly. Failing to post regularly could mean that a person arriving at a profile that hasn’t been updated in weeks, months or years (if at all) would likely leave rather than choosing to Like the Page. With Snapchat, however, there is no profile to review before choosing to become “friends” with a contact or company. Thus, the frequency at which one posts can completely be controlled by the marketer – choosing to post when they have something worthy of sharing versus feeling the need to always post (creating a more authentic experience for both parties).

3. Reward current customers with mobile coupons.

Because Snapchat is ubiquitous with its young target market, it allows brands to deliver offers and coupons in a matter of seconds. Coupon snaps not only reward customers, they provide incentive to bring them back for more.

4. Increase brand awareness.

With over 10 million active users on this platform, this means that there are 10 million different opportunities to build awareness to your brand! Most businesses today are only present on Facebook and only a mere 2% are present on Snapchat! This is a great chance for your business to take part in this niche as a creative advertising tactic and a way to stand out.

5. Gain exposure.

When it comes to usage, Snapchat has some impressive stats. Of the 158 million people who use Snapchat every day, the average user opens and checks the app 18 times per day, totaling about 25-30 minutes spent on the app per day. If you want more exposure for your business, you need to place yourself where your audience is. If your audience uses Snapchat, then it’s time to create an account! Speaking of creating an account—once you create your account on Snapchat, you can upload the QR code to your other social media accounts and make it easy for your current followers to add you.

At this point, Snapchat for business is easy to get started and very low maintenance to manage. While it might not make sense for companies with older target audiences to join Snapchat, the rest of us can get started with very little risk. One word of caution, however, is that similar to how Instagram used to be, there is no way to switch from a personal account to a business account and back without signing in and out. This was a hassle when Instagram did not offer a quick way to switch and social media managers should be very aware of what account they are posting to before submitting a Story. As with all social networks, a responsible and trusted member of the team should feel empowered to post to the accounts they manage at-will but some general guidelines should be discussed and documented.